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It goes without saying that “Hamilton” was a rousing financial success on Broadway. Smashing box office records and embedding itself into the cultural zeitgeist, this landmark musical, which chronicled the life of Alexander Hamilton and dug into the nuances of other Founding Fathers, was changing the game. In the first few months of the COVID-19 pandemic in 2020, “Hamilton” moved to a whole new medium, thanks to Disney+. A filmed version of the show, starring the original Broadway cast, debuted on this service over the Fourth of July weekend in 2020 instead of its original October 2021 theatrical release. It was a big risk forgoing all those box office dollars in favor of giving the streamer a boost. However, this release shift ended up paying off as the highly anticipated arrival of “Hamilton” proved to be a juggernaut in its own right and brought countless eyeballs to Disney+ within its first year of existence.
While Disney never disclosed official viewership numbers for “Hamilton,” third-party services have offered a fascinating glimpse into its reach. 7Park Data, for example, reported to Variety that “Hamilton” had been more viewed than any other streaming project in July 2020 by a massive margin. In December 2020, it was revealed that “Hamilton” was the second most watched streaming movie of 2020, only behind “Wonder Woman 1984.” Any concerns that the success of “Hamilton” wouldn’t translate to the small screen were eradicated with these reports.
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