Akshay Kumar’s ‘Raksha Bandhan’ movie fails at box office. Check out its earnings since release

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‘Raksha Bandhan’ movie, which stars Akshay Kumar, has failed to garnered huge response from audience since its release. The movie also stars Bhumi Pednekar, Sadia Khateeb, Seema Pahwa, Deepika Khanna, Smriti Srikanth and Sahejmeen Kaur.

Raksha Bandhan’s doom was clearly evident from its lacklustre performance during the long holiday weekend, but the steep decline in its weekday box office haul has only cemented it. As per Bollywood Hungama, the Raksha Bandhan release of the Aanand L Rai movie merely succeeded in bringing up to Rs 1.25 crore by its seventh day.

The numbers for day 7 of the box office are even worse than the Rs 1.58 crore collected on day 6. On the festive day when Akshay’s movie was released, the collection was about Rs 8.20 crore, and its present standing indicates a decline of 85%.

Many expected the film to see a surge in the Monday collection as well. However, the movie could only bring in Rs 6.31 crore during the Independence Day holiday. As per prior claims, the dwindling audience caused the cancellation of more than 60% of the movie’s showings.

Critic reviews and audience feedback didn’t appear to have helped the movie at all. Also worth noting is the fact that the rapid boycott trend rampant on social media may have impacted how well the movie did at the box office.

According to the most recent sources, tickets for the pandemic release of Antim, starring Salman Khan and Aayush Sharma, sold more tickets than those for Raksha Bandhan. The movie’s first-week revenue is currently at Rs 37.30 crore, and it’s unlikely that it will ever surpass the lifetime revenue of Akshay’s two prior duds. Bachchhan Paandey, which debuted on Holi, made Rs 49.98 crore, while Samrat Prithviraj managed to earn Rs 68.05 crore.

Aamir Khan’s Laal Singh Chaddha, released in theatres at the same time as Raksha Bandhan, also met a similar fate. Though Laal Singh Chaddha has made more money than Raksha Bandhan till now.

Not Just Films, These Businesses Also Contribute To Akshay Kumar’s $48.5 Million Fortune

Money Matters

Akshay Kumar, known as the ‘Khiladi’ of Bollywood, knows a thing or two not just about the business of films, giving one superhit after another, but also about the art of business.

The ‘Bell Bottom’ star, who turns 54 today, has a fortune pegged at $48.5 million, as per Forbes. He was the only Indian actor to find a spot on the magazine’s highest-paid actors in the world list in 2020, led by Dwayne Johnson. Kumar stood at the 6th spot ahead of celebrities like Will Smith and Jackie Chan. He also found a spot on the publication’s highest-paid celebrities list, where the only Indian ahead of him was Indian skipper Virat Kohli.

According to media reports, Kumar – who is Bollywood’s highest-paid star – charges over Rs 120 crore for a film, but despite that, a major source of his income comes from (his over 36) brand endorsements.

It’s not just what the star does in front of the screen (he is also gearing up for his first digital show ‘The End’ for Amazon Prime) that adds to the bank, but also Kumar’s various business investments. Here’s a look at where the actor chooses to invest his money.

Production 101

Akshay Kumar got in to business with two of the most important women in his life in 2008. Joining hands with his mother, Aruna, and wife Twinkle Khanna, the actor launched Hari Om Productions, named after his father.

The actor lost his mother a day before his birthday. She had been admitted to the ICU at Mumbai’s Hiranandani hospital, earlier this week.

The production house has bankrolled over 15 movies, several of which see Kumar as the leading man. ‘Singh Is Kinng’, ‘Patiala House’, ‘Airlift’, ‘Rustom’ and ‘Padman’ are among the movies backed by the banner.

Fitness First

Akshay Kumar’s love for sports is well-known. The actor is a vocal activist for the importance of sports and fitness.

In 2014, the star converted this passion into business, investing in the Khalsa Warriors team in the World Kabaddi League.

Three years later, in 2017, Kumar joined hands with the Future Group to own a stake in Kolkata-based Pro-Kabaddi League franchise Bengal Warrior.

Startup Love

In 2019, Akshay Kumar invested an undisclosed amount in GOQii, as part of the home-grown wearable devices maker’s Series-C funding round.

The actor is also the brand ambassador for the fitness technology venture.

At the time of the investment, Vishal Gondal, chief executive of GOQii, had told ET that Kumar had come on board as an investor and strategic advisor.

The Social Network

Akshay Kumar joined hands with actor Rana Daggubati in the pandemic to launch a celebrity and influencer-driven marketplace, Socialswag, in December 2020.

According to its website, Socialswag is a new age platform that will enable consumers to connect with – celebrities, influencers, bloggers and other inspirational individuals, through personal interactions and learning forums.

The app enables interactions in multiple ways including masterclasses, live-chats, shout-outs, and virtual selfies.

From culinary skills by chef Vicky Ratnani and business lessons by Ola founder Bhavish Aggarwal to make-up classes by celebrity artist Namrata Soni and mastering a winning mindset class by Olympic gold medallist Abhinav Bindra, the app is aiming to cover a vast range of diverse topics.

Following his third dud of the year, Akshay Kumar eagerly anticipates the releases of Selfiee, starring Emraan Hashmi, Ram Setu, Jacqueline Fernandez and Nushratt Bharuccha. He also has OMG 2, the Hindi remake of Mission Cindrella, Soorarai Pottru and Gorkha in the upcoming movies list.

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Akshay Kumar’s ‘Raksha Bandhan’ movie fails at box office. Check out its earnings since release