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Xiaomi has unveiled its annual entertainment trend report — PatchWall Replay Report 2022 in India. According to the company, the report evaluates the consumption patterns across 8 million Xiaomi and Redmi Smart Televisions.
According to the report, PatchWall as a platform witnessed an incredible growth of 76% in 2022 and a 2X increase in the time spent on 4K TV content. With kids being introduced to Smart Televisions at a younger age across Indian households, the platform’s unique Kid’s Mode saw a 100% jump in users.
Commenting on the report, Sudeep Sahu, Deputy Head of Product at Xiaomi India said, “Being the No.1 Smart TV brand in the country, we at Xiaomi India have accelerated the content discovery & adoption and revamped the TV viewing experience across 8 million households in the country. Taking a ‘Content-first’ approach with our televisions, we have witnessed immense growth in the media streaming landscape this year, thus redefining consumers’ viewing trends.”
He further added, “2022 witnessed more consumers leveraging PatchWall to discover interesting and exciting content. Through the PatchWall Replay Report 2022, we saw a 2x increase in Indian households that preferred a 4K device. It also captures interesting insights into what Indians watched in 2022 across all OTT platforms. Catering to our customer’s demands, we aim to build televisions that are a perfect amalgamation of hardware and software while capturing the brand’s vision of bringing innovation for all.”
Basis consumer interactions on Xiaomi and Redmi Smart TVs, Patchwall Replay Report 2022 details the entertainment consumption trends in India during the year.
Here are the most loved titles as per PatchWall Replay Report 2022:
PatchWall being a well-curated platform with vast access to Indian and international titles saw its users foray into discovering new genres and titles. More than 30 lakh Indian audiences used Universal Search daily to discover movies and newer shows. Brahmāstra Part One: Shiva, Shamshera, Jugjugg Jeeyo, Samrat Prithviraj and Runway 34 were some of the popular movies that trended in 2022. Consumers also tuned to English-language titles like Doctor Strange in the Multiverse of Madness, Harry Potter’s 20th Anniversary: Return to Hogwarts, Thor: Love and Thunder, Eternals, and Dune.
Some of the most searched shows were Taarak Mehta ka Ooltha Chasma, Anupama, The Kapil Sharma Show. The platform’s most-watched series on PatchWall were Bigg Boss 16, Koffee with Karan Season 7, Panchayat Season 2, Criminal Justice: Adhura Sach and Rudra: The Edge of Darkness.
The top regional languages that saw an increase in consumption trend were Telugu, Tamil and Punjabi. Also, the most-watched regional titles were Pushpa: The Rise, RRR, Kantara, Maaran, and Vikram.
Live TV consumption increased
The most watched live TV content was reality talk shows, drama, comedy, and adventure. However, news remained the most consumed segment with 45% viewership, followed by movies at 28%, General Entertainment channels at 20% and Music at 7%.
Catching action from the ground
With 2022 being the year of much-awaited sporting events such as IPL, ICC Men’s World Cup, and FIFA World Cup 2022, Indians tuned in to watch their favourite sports.
Kids entertainment-based titles
Some of the most-streamed children’s movies were – Lightyear, Tom and Jerry Cowboy Up!, Hotel Transylvania 4: Transformania, Minions: The Rise of Gru, and Fireheart. These titles featured beloved characters like Buzz, Kung Fu Panda, Tom & Jerry, Doraemon, and Buck, Crash & Eddy. PatchWall recorded the highest number of Kids Mode sessions of 2022 on Children’s Day.
According to the report, PatchWall as a platform witnessed an incredible growth of 76% in 2022 and a 2X increase in the time spent on 4K TV content. With kids being introduced to Smart Televisions at a younger age across Indian households, the platform’s unique Kid’s Mode saw a 100% jump in users.
Commenting on the report, Sudeep Sahu, Deputy Head of Product at Xiaomi India said, “Being the No.1 Smart TV brand in the country, we at Xiaomi India have accelerated the content discovery & adoption and revamped the TV viewing experience across 8 million households in the country. Taking a ‘Content-first’ approach with our televisions, we have witnessed immense growth in the media streaming landscape this year, thus redefining consumers’ viewing trends.”
He further added, “2022 witnessed more consumers leveraging PatchWall to discover interesting and exciting content. Through the PatchWall Replay Report 2022, we saw a 2x increase in Indian households that preferred a 4K device. It also captures interesting insights into what Indians watched in 2022 across all OTT platforms. Catering to our customer’s demands, we aim to build televisions that are a perfect amalgamation of hardware and software while capturing the brand’s vision of bringing innovation for all.”
Basis consumer interactions on Xiaomi and Redmi Smart TVs, Patchwall Replay Report 2022 details the entertainment consumption trends in India during the year.
Here are the most loved titles as per PatchWall Replay Report 2022:
PatchWall being a well-curated platform with vast access to Indian and international titles saw its users foray into discovering new genres and titles. More than 30 lakh Indian audiences used Universal Search daily to discover movies and newer shows. Brahmāstra Part One: Shiva, Shamshera, Jugjugg Jeeyo, Samrat Prithviraj and Runway 34 were some of the popular movies that trended in 2022. Consumers also tuned to English-language titles like Doctor Strange in the Multiverse of Madness, Harry Potter’s 20th Anniversary: Return to Hogwarts, Thor: Love and Thunder, Eternals, and Dune.
Some of the most searched shows were Taarak Mehta ka Ooltha Chasma, Anupama, The Kapil Sharma Show. The platform’s most-watched series on PatchWall were Bigg Boss 16, Koffee with Karan Season 7, Panchayat Season 2, Criminal Justice: Adhura Sach and Rudra: The Edge of Darkness.
The top regional languages that saw an increase in consumption trend were Telugu, Tamil and Punjabi. Also, the most-watched regional titles were Pushpa: The Rise, RRR, Kantara, Maaran, and Vikram.
Live TV consumption increased
The most watched live TV content was reality talk shows, drama, comedy, and adventure. However, news remained the most consumed segment with 45% viewership, followed by movies at 28%, General Entertainment channels at 20% and Music at 7%.
Catching action from the ground
With 2022 being the year of much-awaited sporting events such as IPL, ICC Men’s World Cup, and FIFA World Cup 2022, Indians tuned in to watch their favourite sports.
Kids entertainment-based titles
Some of the most-streamed children’s movies were – Lightyear, Tom and Jerry Cowboy Up!, Hotel Transylvania 4: Transformania, Minions: The Rise of Gru, and Fireheart. These titles featured beloved characters like Buzz, Kung Fu Panda, Tom & Jerry, Doraemon, and Buck, Crash & Eddy. PatchWall recorded the highest number of Kids Mode sessions of 2022 on Children’s Day.
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