Fashion can represent the ultimate must-have garments for the forthcoming season, with the individual and collective items being to die for. However, it can also be fickle, short-lived and out of date very quickly.
The Body and Soul segment was published every Tuesday in the Hull Daily Mail, covering women’s topics such as fashion, health and tips. One of the main constituents of this publication was the weekly fashion shoot, which highlighted current fashion themes and trends, as well as what might be up and coming.
They also identified what was being stocked that season at some of the area’s top boutiques. Shoots covered garments from houses such as Dias of Hessle, Florence Amelia of Anlaby, Chantilly of Beverley, Beau Monde and the Hat Box.
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Clothing from Allders, Kathmandu, Rich Rags, Military and Western of Anlaby Road was also covered. They were modelled with success by combining garments to show not all fashionable items had to be from select boutiques.
Using some imagination, women’s editor Jo Davison showed how fashion can come from many different places, so long as you look for it. Here, after a scour through the archives, we revisit some of the clothing modelled at the time, in the early-to-mid-1990s, across the local area.
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For beautiful, historic images from the past have a look at memorylane.co.uk/ and see what you can discover.