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The latest step into athlete content comes from Buffalo Bills linebacker Von Miller. Bleacher Report announced Thursday (before Miller and the Bills open the NFL season against the Los Angeles Rams) that they have tapped Miller to host a live video podcast (or “vodcast”) that will see him interview players from around the world NFL regularly. The plan is for these interviews to cover both football and the personal lives and passions of the players. The series will begin Tuesday (at a time to be determined) with Miller (seen above in a preview photo) interviewing DE Calais Campbell of the Baltimore Ravens. Here is a quote from Miller from a message:
“There is so much more to explore with today’s NFL player and there are so few platforms that do it. Voncast will give audiences a new perspective on their favorite players and in-season insights they can’t get anywhere else.”
The show will be streamed live on the B/R app and they will continue to focus on interacting with fans there. As with B/R’s weekly fantasy streams and NFL reaction streams, fans can engage with the hosts (in this case, Miller and his interviewee) live during the show. After the show, the recording will be available on B/R’s YouTube channel, as well as on all podcast platforms.
This follows Taylor Rooks X a series of vodcast interviews that B/R had previously done, stemming from the interview they originally called Take it there. The combination of a live vodcast interview with fan participation and a feed that can later be distributed to video and podcast platforms for anytime consumption has worked well for B/R in the past, and it’s worked well for Rooks (who besides with B/R and Turner, will now also do features and interviews for Prime Video’s Thursday Night Football). So this is a logical format. We’ll see how it works for Voncast.
But it sure is remarkable to see an active NFL player commit to interviewing other players on a regular basis during the season. Regular media appearances by an active player are not “unprecedented”, no matter What Undisputed can say, but it’s a slightly different format, and one that requires Miller to ask questions and participate in discussions rather than simply answering questions. We’ll see how he handles it.
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