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The highest-earning Instagram user in the world, Cristiano Ronaldo made an incredible $85 million through sponsored posts in 2021. Virat Kohli, the former Indian cricket captain, was ranked as the third-highest-earning celebrity on the social media network.
The most business-savvy celebrities on social media are profiting in the tens of millions thanks to you and your habit of scrolling through the app for hours on a daily basis.
There have been previous studies on who profits the most from a single sponsored post. However, some of the biggest names in the entertainment industry continue to maintain their top spot, regardless of who is doing those studies.
Legendary Portuguese footballer Cristiano Ronaldo, who also plays for Manchester United, was reported to charge an outrageous $1.6 million (Rs. 130,000,000 approx) for an Instagram post with the hashtag “ad” in a Hopper HQ report from 2021, and the social media scheduling company has increased the amount to $2.4 million (Rs. 200,000,000 approx) for 2022.
However, NetCredit set out to identify the celebrities who truly made the most money in 2021 from all of their sponsored Instagram posts. The online lending company created a list of the Instagram users with the highest number of followers, tallied the number of sponsored posts each user will publish in 2021, and multiplied that total by the expected per-post costs determined by Hopper HQ.
With little over $85.2 million (Rs. 7,000,000,000 approx) in Instagram ad income from 36 posts, Ronaldo grabbed the top place globally. Ronaldo’s legacy rival from Argentina and PSG forward, Lionel Messi came in at No. 2 with $72 million (Rs. 6,000,000,000 approx).
Meanwhile, India’s very own Virat Kohli also entered the top-3 in the world with an estimated earning of $36.7 million (Rs. 3,000,000,000 approx) purely through Instagram sponsorships in 2021. There are no other sportsmen in the top-10 list; instead, celebrities like Ellen DeGeneres, Beyonce, Kevin Hart, and Dua Lipa fill up the remainder of the list.
Speaking of DeGeneres and Beyonce, they are almost tied at $33.7 million for first place among the highest-paid American Instagram stars; Beyonce is only $10,000 behind. The last three highest-paid Instagram users in the United States are Kevin Hart ($26.1 million), Selena Gomez ($12 million), and Khloe Kardashian ($10.6 million).
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