[ad_1]
As part of its job creation and trade development project in South Sudan, ITC is running a series of business and entrepreneurship trainings for young people. The project aims to build business management and entrepreneurial skills of young, grassroots entrepreneurs active in fruit and vegetable value chains in targeted locations in the states of Central Equatoria and Western Equatoria.
The trainings will continue until August 2022. As of May, more than 240 youth involved in fruit and vegetable production and trade have participated in the trainings held in Juba Na Bari, Jebel Lado, Kator, Kvorijik in Central Equatoria State; and in Nzara and Yambio in Western Equatoria State. Young women producers and traders represent 67% of trained youth.
The young participants learned the basics of business management techniques, marketing, customer relations as well as entrepreneurial skills.
Diana Francis is one of them. The young trader sells both fruits and vegetables at the Masia market in Yambio, Western Equatoria state. She was particularly interested in increasing her knowledge around the “5 P’s” of marketing: product, price, promotion, people and place, especially regarding choosing a strategic location to sell her products. She learned that the best place to sell in the markets is to have a place to sell near the inner market aisles or the road junctions because many people have easier access to the vendors.
Diana realized that she had been selling her products in a non-strategic location in the Masia market and as a result had a small number of customers and could not increase her sales.
Having chosen a more strategic location, she now doubles her sales, making between 30 and 38 USD per day, as opposed to the previous 11 and 15 USD per day.
“I have never attended business training like this before, which is so unique and practical. So I benefited from this training more than anything that could have been given to me,” says Diana.
Distributed by APO Group on behalf of the International Trade Center.
This press release was issued by APO. The content is not monitored by the African Business editorial team and no content has been checked or verified by our editorial teams, proofreaders or fact-checkers. The publisher bears all responsibility for the content of this message.
[ad_2]
Source link