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Today’s fashion fraternity consists of a diverse group of emerging talents and creators. While this changing landscape commendably celebrates up-and-coming creatives, there are a few personalities who have etched an indelible mark and continue to be regarded as trailblazers. One such label is Falguni Shane Peacock, who have time and again graced red carpets, silver screens, and our wardrobes with their ethereal designs. As they mark over 18 years of gloriousness, what better a time to take a look back at how they carved their niche as fashion’s finest.
The year was 2004 when designer label Falguni Shane Peacock showcased their first collection and made a debut in India at the India Fashion Week. The avant-garde, edgy and striking animal print ensembles struck the right chord with the fashion pundits in India and abroad. Soon after, retail giant Harrods proposed to house that season’s entire collection. But, the surprise didn’t end there. 98% of the collection was sold out sooner than expected, making them taste their first international success.
The husband-wife designer-duo behind the label – Falguni Peacock and Shane Peacock, established a clientele in London and knew that there would never be a perfect time to mark their international runway debut. Rolling the dice on unconventionality, the designers forayed into the world of international fashion weeks.
Beginning with Miami Fashion Week, the duo displayed a resort line that mirrored the colourful and quirky vibe. The collection, just like their previous one, was acknowledged and appreciated for its global aesthetics. Next up, was the L.A. Fashion Week, where the designers were introduced up-close and personal to the magnanimous world of movies and celebrities that were always at the forefront of the fashion curve. The collection that was showcased was intriguing and befitting an industry that was experimental and evolutionary. After captivating the fashion spectrum of Miami and L.A, the designers entered the big leagues with the London Fashion Week. As one of the fashion capitals of the world, London Fashion Week was the starting point in discovering the true identity of our brand.
Inspired by the definition of defying fashion culture, Falguni Shane Peacock sculpted a brand ideology that was forward, edgy and opulent. A run of 9 successful seasons at the London Fashion Week was a testament to their prosperity internationally. But runways weren’t just the only space where the label was making a buzz. Renowned icons and celebrities all over the world were enamoured by the designers’ style and creativity, and were constantly seen flaunting their latest designs at red carpet events, commercial ads and endorsements.
Then came creating a strong foothold in the United States, and what better than the New York Fashion Week to do so. What followed were another 9 successful seasons at the NYFW and several global celebrity associations. From Beyoncé and Lady Gaga to Kylie Jenner, Kim Kardashian, Nicky Minaj, and even Doja Cat, this label has been one of the first Indian designers to dress international celebrities and make it to the world’s most highly proclaimed fashion events like the MET Gala and the Cannes Red Carpet and the likes. They are also the only Indian designers to have had their designs featured in 26 international music videos. Needless to say, Falguni Shane Peacock has played a substantial role in moulding the face of fashion in the last two decades, and have also successfully placed Indian fashion on the global map.
After garnering international success, the luxury design label worked towards firming its feet in Indian soil by venturing into the diverse Indian couture market. Although India had its set of perceptions about couture, Falguni Shane Peacock decided to upscale it by adding a plethora of new-age designs with unconventional elements, colours and cuts to give the millennial fashion mavens a chance to carry the modern-chic sartorial essence while paying homage to their traditions and culture. The designers’ prolific journey of numerous years has renewed their definition of ‘excitement’ and ‘couture.’ It, now, is more about the embodiment of an idea they conceptualise than about whom they dress it on.
The luxury designer label has also had some iconic and historic moments along the way, the recent one being the first and only designers to shoot at the Taj Mahal – a wonder of the world and a monument revered as a symbol of love. The intricate detailing of the Indian couture collection juxtaposed against the backdrop of the Taj Mahal presented a mesmerising tableau of Indian craft traditions and couture expertise to the world. This came at a time when the spotlight on travel and conscious support towards artisans was shining brighter than ever before. But, another feat alongside was that of the craftsmen who have worked on the ensembles. The collection has been crafted completely by hand to showcase the distinct handwriting and talents of a cluster of about 250 craftsmen from the FSP-adopted villages of Malihati, Islampur, Midnapore, Kharagpur and Marhtala in West Bengal with the couture signatures of Falguni Shane Peacock.
The monument—a spectacle from every angle, stayed with the designers who soon found themselves going back and shooting their second campaign – Love, Always. On the lines of Taj Mahal’s beauty and love, which is timeless and forever, the essence of the collection too, is an ode to the eternal. The collection is set to unveil ahead of the couture season.
With regards to what’s coming next, the label is all set to launch stores in Kolkata, Bengaluru, Delhi and overseas soon after. They’ve also forayed into home furnishings and witnessed immense success, for all the right reasons might we add! Apart from an impressive and diverse product portfolio, they are also amongst the first to have a fashion and travel magazine that has already pioneered several technological features such as digital tagging and interactive videos to name a few.
Erstwhile, design and technology are the two crucial pillars that have held the brand strong in its ruling position, the other two pillars are sustainability and ethical workways. The designer-duo are firm believers that for a brand to grow from strength to strength and live long, the vision of the brand should encompass a certain moral philosophy, socially responsible cause, and be committed to ethical practices. This collective mindset and a unanimous vision is what led, and continues to lead Falguni Shane Peacock’s unmatchable presence in both local and global forefronts.
If you, just like us, are a loyal Falguni Shane Peacock aficionado, click here to know more about their creations.
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