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Representing real bodies
The company wants to tackle the pressures often represented by the fashion industry when it comes to images.
Sarah explained: “We don’t airbrush any of our images. We want to try to show inclusive pictures, representative of real bodies.
“Change the world with pants, that’s my driver now.”
Enabling a long-held dream
Sarah said it’s been challenging as she’s still freelancing to support the business and invest while they get up and running.
On winning the cash grant, Sarah said: “I really can’t overstate what an impact winning the Business Boost competition is going to have for us. Not only will it enable us to implement our long-held dream of a fully circular fibre-to-fibre recycling programme, helping to keep tonnes of underwear and clothing out of landfill, but it will be a huge boost to every element of our business.
“It will enable us to grow, reach more people, have an even greater impact… and really allow me to focus on the business so that we can make the big difference I know we are capable of.
“Sometimes you have all the ingredients in place but you just need something extra to bring it all together and propel you forwards. Business Boost is exactly that – it’s going to make a huge difference to our business and the impact that we have in the world. I really couldn’t be more grateful and would 100% encourage everyone to apply next year. The clue really is in the name and I can’t wait to share everything that we’ve been able to achieve as a result. Thank you, Simply Business!”
Alan Thomas, UK CEO at Simply Business, commented: “Y.O.U Underwear’s commitment to sustainability resonated with our own values at Simply Business, and we’re excited to see the continued positive impact the business will be able to have with the help of a cash injection.
“Small businesses are crucial to the UK economy – and we know that behind each of these businesses are passionate individuals with a big dream. That’s certainly true of Sarah, and we’re proud to be able to support their big dream of continuing Y.O.U Underwear’s exciting journey.”
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