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For some brands, it’s as simple as meeting other brands where they are. In 2020,
Vans collaborated with Depop for a footwear and apparel line
, and the online reseller has also hosted pop-up shops with Ralph Lauren and Richard Quinn. Companies like
Poshmark have partnered with tech giant, Snapchat
, for Poshmark Mini, allowing users to browse the website and purchase goods without leaving the Snapchat app. Other brands have incorporated themselves into the manufacturing process. adidas has a
standing partnership with Parley Ocean Plastic
to produce shoes and goods with fewer virgin materials and plastics from the ocean. Some recent collaborations from retailers like H&M are automatically being made as a part of their sustainable lines, which incorporate vegan leather and recycled materials. Sustainability in both licensing and fashion continues to be an ongoing, complex but positive conversation. But with more companies leaping to more sustain-able practices, there is room for both licensees and licensors to grow.
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