Sonakshi Nathani, Co-Founder and CEO of BIK

In conversation with Sonakshi Nathani, Co-Founder and CEO of BIK, we dive deep into Bikayi’s rebranding, brand strategy and the launch of their new product line. She shares insights on how BIK is a revolutionary product that has the ability to help brands drive higher conversions and increase ROI by 66x through its AI-based smart platform. The article also captures the latest trends seen in customer shopping behavior and technological advancements.

1. What products, if any, are being introduced with this rebrand? Elaborate on the features.

We recently introduced our new product line with our rebrand, BIK. It is the most intelligent e-commerce marketing platform that helps brands increase their ROI. Our platform enables brands to do personalized marketing, driving higher conversions and driving up to 66x ROI.

The following functions are introduced in BIK:

• BIK allows marketers to use WhatsApp, SMS, email, push notifications and ads on Facebook and Instagram.
• It helps your team convert customer chats into orders.
• It helps configure e-commerce journeys and automate product discovery and support.
• BIK’s automated chatbot helps automate conversions and save 100 percent of agents with an intelligent bot that understands user preferences and guides their path to purchase.
• BIK Growth powers brands with widgets and tools to grow their subscriber base.

2. Name a few D2C brands that are embedded with BIK.

BIK is the most appropriate tool for D2C brands to drive their business towards profitability and higher margins using conversational marketing. A few D2C brands that are involved in BIK include Bavincis, Cora Health, Bathla Aluminum, Deciwood, Soxytoes, Evolve Snacks, ChocoCraft and Recode Studios.

3. What led to Bikayi’s partnership with WhatsApp and how does it benefit brands?

WhatsApp is one of the most widely used messaging platforms globally with a high viewing rate of 95 percent. Because customers are more likely to respond on WhatsApp, we launched our new BIK marketing platform.

BIK is a powerful marketing tool that aims to revolutionize the way e-commerce brands target, re-engage and manage their customers on WhatsApp, helping them drive higher conversions and increase ROI by 66x through its AI-based smart platform.

Our WhatsApp marketing tool enables brands to target customers through intelligent audience segmentation, pre-designed template collection, automated bot messages and marketing strategy optimization through analytics.

4. 4. What makes BIK stand out in the e-commerce segment? How does it differ from Bikayi?

Nowadays, e-commerce businesses and brands are unable to effectively engage with potential customers through conventional channels such as SMS, email and ads as they have lower open rates. With the personalized messaging that BIK provides, customers are 70% more likely to make purchases, thus helping brands increase their sales. In an ever-growing market, BIK.ai enables brands to gain greater reach by targeting over 2 billion active WhatsApp users every day.

One of BIK’s greatest strengths is its ability to re-engage lapsed customers and encourage them to complete their purchases. Shoppers are hesitant to make purchases because they lack a personal touch with the brands they buy from. BIK helps brands build relationships with customers through personalized messaging and drive customer engagement up to 3x.

While Bikayi as a product caters to small and medium enterprises, BIK is a high engagement platform optimized for global use. It allows brands to go international with messages in different countries and a user-friendly interface. Any brand from any part of the world can now take advantage of the platform to reach a wider audience with seamless communication.

BIK differentiates itself from other players by building a complete e-commerce solution for brands that use engaging channels like WhatsApp, Instagram and more. We help brands right through the e-commerce funnel from engaged subscriber acquisition to engagement, maintenance and retargeting. Many existing solution providers either focus only on support use cases or do not provide specific in-depth e-commerce solutions.

5. What are some of the trends you are witnessing in customer shopping behavior and technological advancements?

With changing trends in customer shopping behavior and technological advancements, there is a big shift towards conversational commerce. Brands are already using messaging channels to sell directly to customers. The best online brands are witnessing with the help of WhatsApp marketing. In the coming years, consumers are expected to buy only from brands and products that are sold on WhatsApp because it is easier and more affordable.

Customers today look for relevant recommendations while researching a brand. Sifting through a large list of generic products or finding the right search keywords can be cumbersome in this age of low attention spans.

As brands today have access to a wealth of consumer data, they must find ways to take advantage of this and provide personalized recommendations to their customers and help them avoid the paradox of too many choices.