Snapchat introduces its web version

Snap, the parent company of Snapchat, recently announced that it is introducing the web version of its popular photo messaging app. The web version will allow users to chat, take pictures and video chat from their computers.

The company said the feature will be exclusive to Snapchat+ subscribers starting July 18 and will start with subscribers in the United States, United Kingdom, Canada, Australia and New Zealand.

Snapchat for web will include features like chat reactions and chat reply, along with lenses, which will be released soon, the company added.

Snap last month launched Snapchat+, a paid version of the Snapchat app, in the United States for $3.99 a month and in several other markets, in a major move away from a revenue model that relies mostly on advertising.

Social media companies are under pressure as companies cut advertising budgets in response to rising costs and weakening consumer spending. In May, Snap said it would miss revenue and profit targets for the second quarter and would have to slow hiring and cut costs.

The company’s shares have tumbled nearly 71% this year.