The fans of Prabhas, Mahesh Babu, Ram Charan, and more, we have some grim news for you. The impact of the pandemic on the Telugu film industry is not over yet. And now Telugu superstars and superhit directors will be the next to get a hit. During the pandemic, while theaters were closed for a long time, leaving no choice to release the films, producers are still struggling to recover from the losses incurred due to this void. With movies only turning out to be huge disappointments for audiences and distributors, the movie game has changed the industry, leaving producers confused.
As the heroes increase their wages, the daily workers ask for a raise, the increase in production costs, but the film fails at the box office, prompting the producers to introduce new rules. A lot of things are happening in the Telugu film industry from the last few days in terms of theaters, hero and director rewards, OTT release period and many more. Here’s what you need to know about it.
Request to reduce fees
Before the pandemic, the average remuneration of a top Telugu star was around Rs 45 crore. Now the average salary of the same star is Rs 70 plus cr. A few stars even demand Rs 90 Cr and above. Top directors charge Rs 20 to 35 Cr and sometimes they also demand a certain percentage of profits. Also, at the same time, these actors and directors have failed to attract audiences in these theaters for the past six months and this has led to huge losses for the producer.
Who increased the rewards?
Bolstered by non-theatrical receipts and pan-India market calculations, the producers themselves increased the remuneration of actors and directors. Remuneration alone is over 50% of the film’s budget, and that’s no surprise. And now, when the remunerations are taken but the films end in failure, the producers are demanding that the actors reduce their remunerations.
Almost no hits
The only films that have hardly brought profits to the producers this year are RRR and DJ Tillu. The rest of the films are undoubtedly box office disasters. Losses like never before have shaken the industry and it will take a long time for manufacturers to recover from the losses that have befallen them.
A big NO to theaters!
As the producers struggle to secure money to produce the films, they turn out to be nothing but huge disappointments. The loss of money that Tollywood is facing now did not happen even during the pandemic. Directors and heroes, even their fans, followers and obsession, have failed to deliver content that can satisfy the audience and make them want to come to the theatres. Chiranjeevi, Nagarjuna, Pawan Kalyan, Rana Daggubati, Mahesh Babu and many other A-list actors could not promise good performers this year. Unfortunately, films like Yash’s KGF and Kamal Haasan’s Vikram, which are from the land of other languages, ruled the Telugu box office as well.
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