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Doha: On December 16, Doha will host the world’s largest fashion show ‘Qatar Fashion United’ by Carine Roitfeld, as part of the series of cultural events and artistic performances organised by Qatar Creates initiative during the FIFA World Cup Qatar 2022.
On the interrelated relationship between fashion, culture, music, and sports, the Director of M7 — affiliated with Qatar Museums — Maha Ghanem Al Sulaiti told Qatar News Agency (QNA) that this exceptional global show sheds light on the close relationship between the fashion world and sports, and the impact they have on each other.
“Like celebrities, many athletes have become stars and fashion models and have a significant share in the field of publicity and advertising, as well as hiring experts to take care of their appearance and fashion. At the same time, we see many international fashion houses paying great attention to sports fashion of all kinds, highlighting the role of fashion and sportswear in many international sporting tournaments and events in helping athletes to perform optimally without any difficulty.”
She pointed out the awareness of the vital role played by sports such as football, in improving relations between peoples, understanding and assimilating the culture and traditions of other peoples, and discarding differences between them.
Al Sulaiti indicated that this major show and rich cultural forum is sponsored by ‘Qatar Creates,’ which is a cultural initiative that celebrates, promotes, and praises the diversity of cultural activities throughout the year, as well as being a platform for artistic and cultural events and activities in Qatar, which aims to nurture, support and care for talents.
On the role of M7 in this regard, she said that M7 of Qatar Museums is a cultural edifice and a platform for the innovation community and startups in Qatar. M7 represents a space for all those interested in the creative industry, whether they are amateurs or institutions, and it is also an incubator for professional designers looking to seriously expand their business, work cooperatively with experts who provide training and workshops for emerging talents, and other offers that fulfil designers’ requirements. It also holds local and international exhibitions for designers, artists, and the public in general.
Regarding the position of Qatari designers in this event and the role of M7 in promoting the Qatari culture and identity, M7 Director stressed: “thanks to the attention and care provided by Qatar to the fields of arts, design, and fashion, we now have a young generation of fashion design specialists.”
Al Sulaiti also revealed the segments of Qatar Fashion United by CR Runway, noting they will include four uniquely designed and arranged sub-shows, including an opening segment in which ambassadors of 32 countries in the World Cup wear custom sports shirts. Afterwards, two Qatari brands collaborated, namely: Alya Al Obaidli and Harlienz, to present a special show inspired by the craft of searching for pearls
She noted that the second segment will be a ‘world fashion tour,’ explaining that it would be a major celebration of the exceptional work of a group of designers from six continents, while the third and final segment, under the title of ‘One Night in Qatar’ will be a dazzling show of high-end fashion and evening wear designed exclusively by fashion experts and international brands of fashion shows. This segment will introduce the participation of 21 Qatari brands presented by M7, which she described as Qatar’s epicentre for innovation and entrepreneurship in design, fashion and technology, she added.
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