South Korea‘s LG Uplus Corp., has launched a fashion metaverse business, starting this month, with the clothing store Meta Slap, a digital service for office workers, to develop metaverse commerce in fashion.
Recently, LG Uplus said that it has inked a memorandum of understanding (MOU) with domestic fashion firms Z-Emotion, which develops 3D simulation-based costume design software, and Ation Fashion, which owns the casual brand Polham. The latter created a method in May that makes it possible to create metaverse costumes.
This month, the three businesses will run a fashion boutique in Meta Slap using a ground-breaking innovative concept for a clothes store that combines the real and virtual worlds. The website will produce and market offline goods in addition to avatar clothing and accessories.
“The (San Mateo, California-based) metaverse platform Roblox says five of 10 metaverse users were found to dress up their avatars at least once a week,” an LG Uplus source said. The three sides plan to link their metaverse business to an artificial intelligence fitting room.