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With the global rise of K-pop, the fashion industry has been tapping more South Korean musicians as brand ambassadors, shooting campaigns with them and inviting them to seasonal presentations. The Fall/Winter 2023 edition of Fashion Month has seen a significant increase in the number of K-pop stars in attendance with major houses inviting artists to their shows.
With the Milan and Paris menswear collections down and Paris Couture Week ongoing, the past few weeks have been filled with buzzy moments on the streets and in the front row. We’ve rounded up some of the best-dressed K-pop stars this season, kicking off with ENHYPEN at Prada‘s menswear presentation. BTS‘ J-Hope, Jimin and Suga have made their Fashion Week debuts, while BLACKPINK‘s Jisoo returned to Paris to show her support for Dior. Big Bang‘s Taeyang, recently named brand ambassador for Givenchy, attended Matthew M. Williams‘ presentation, and G-Dragon showed up at Chanel‘s Couture show.
Continue scrolling to see the K-pop stars taking over Fashion Week this season.
ENHYPEN at Prada
All members of ENHYPEN flew to Milan to watch Miuccia Prada and Raf Simons’ latest menswear show for Prada. The group kept their style minimalist, with most wearing black suits and denim sets.
EXO’s KAI at Gucci
Gucci
KAI arrived at Gucci’s show venue, celebrating the house’s latest collection that was also the first since Alessandro Michele’s exit. The star wore a black suit with red checkerboard print.
BTS’ J-Hope at Louis Vuitton, Dior Men and Hermès
Louis Vuitton, Dior, Jacopo Raule/Gc Images
Louis Vuitton, Dior, Jacopo Raule/Gc Images
Louis Vuitton, Dior, Jacopo Raule/Gc Images
BTS’ J-Hope, who is signed with Louis Vuitton, unexpectedly took over Paris Fashion Week Men’s. The musician attended the Louis Vuitton show guest-designed by KidSuper’s Colm Dillane in a full set covered in abstract, face-inspired prints, while heading to Dior Men with his bandmate Jimin in a gray kilt. At Hermès, the star showed up in a black and blue shearling jacket.
BTS’ Jimin at Dior Men
Dior
Jimin, who was recently announced as Dior’s global brand ambassador, attended Kim Jones’ latest collection presentation in a minimalist, grayish-beige suit paired with ankle-high boots.
Big Bang’s Taeyang at Givenchy
Givenchy
Taeyang marked his first appearance after being named Givenchy’s new brand ambassador, attending Matthew M. Williams’ show wearing a frayed black top with jeans.
NCT’s Ten at Saint Laurent
Saint Laurent
NCT member Ten was one of the K-pop stars at Saint Laurent’s menswear show, sporting an all-black look.
SEVENTEEN’s Jeonghan at Saint Laurent
Saint Laurent
SEVENTEEN’s Jeonghan sat front row at Saint Laurent wearing a double-breasted jacket.
LØREN at Saint Laurent
Saint Laurent
THEBLACKLABEL artist LØREN sported a brown leather coat, sitting front row at Anthony Vaccarello’s menswear show for Saint Laurent.
SEVENTEEN’s Hoshi at AMI
Ami
At AMI, SEVENTEEN member Hoshi made his Paris Fashion Week debut in a pinstripe blazer paired with a patterned scarf.
SF9’s Rowoon at Loewe
Jacopo Raule/Gc Images
SF9’s lead vocalist Rowoon kept it casual, wearing a green knit sweater with jeans at Jonathan Anderson’s Loewe presentation.
BLACKPINK’s Jisoo at Dior
Dior
BLACKPINK’s Jisoo debuted a new hairdo featuring micro bangs for Maria Grazia Chiuri’s Couture collection, wearing an all-white number with a sheer top.
Big Bang’s G-Dragon at Chanel
Chanel
G-Dragon showed his support for Chanel, landing in Paris to attend the house’s Couture show wearing a floral jacket paired with a pearl necklace and his PEACEMINUSONE x Nike Kwondo 1 sneakers.
BTS’ Suga at Valentino
Valentino
BTS’s Suga, recently named brand ambassador for Valentino, made his Fashion Week debut in a tonal fit featuring a sand beige suit.
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