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Wout Van Aert, Marianne Vos and their Team Jumbo Visma teammates will wear the newly designed helmets at this year’s Paris Roubaix and Paris Roubaix Femmes, having also worn them during their pre-race scouting rides on Thursday.
Based around the Lazer Vento helmet, which features the new Kineticore rotational impact protection technology, the new helmets will be painted to resemble the human brain, using a pink base colour, with black and yellow markings to create brain contours.