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John Abraham starrer Attack hasn’t taken a promising start at the box office in the Indian market. It appears that Attack has collected a mere ₹ 3.5 nett on day 1, which is less than half of what the makers would’ve hoped for. Of course, there’s the RRR juggernaut to deal with, but reports suggest that the urban-centric flavor of the John Abraham action movie hasn’t found an immediate connect with the masses as action films in Bollywood, even those of John, need to work in the mass pockets to do well from the onset.
On the other hand, Attack appeals more to the multiplex audience, but they, too, have the option of RRR besides this week’s Hollywood release, Morbius. So, the John Abraham-headlined, futuristic action film has been slightly slow out of the gate and would need a massive boost on both days 2 and 3 ergo Saturday and Sunday, followed by excellent holds over the rest of the week in order to do well in the long run. For that to happen though, Attack will need a major spike in occupancy from the morning shows itself on day 2 all over the country as it was hovering just around 10-15% pan-India on Friday.
Attack revolves around Indian Army special-ops officer Arjun (John Abraham), who’s handed the opportunity to metamorphose into the country’s first super-soldier, with the help of highly advanced AI, after a near-fatal attack leaves him physically, psychologically and emotionally debilitated. And the fans seem impressed as they’re praising Attack for its attempt at something truly novel within the purview of Indian cinema; its slick VFX; its ability the futuristic techno elements of its concept; the bike chase during the climax, followed by a clap-worthy stunt with an airplane; and finally, John Abraham doing what he’s tailor-made to do. These portions combined seem enough to tide over the bumpy bits of the movie.
Attack also stars Rakul Preet Singh, Prakash Raj, Rajit Kapur and veteran actor Kiran Kumar. It’s directed by debutant Lakshya Raj Anand, and produced and distributed by Jayantilal Gada of Pen Studios.
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