Italian fashion house Moschino joins hands with Altana for kidswear

Moschino Kids! That’s the newest joint venture between Italian luxury house Moschino and its original licensee Altana Società Benefit.

While Moschino holds a majority stake of 70 per cent, the remaining 30 is held by Altana.

Ever since Moschino was fully acquired by Aeffe a year back, the former has been putting efforts to internalise its main activities.

Altana, which was founded in 1982, has been managing Moschino’s Baby, Kids and Teen collections under license since 2008.

The company, reportedly, stated that it will continue to develop for Moschino Kids the activities related to the realisation, promotion and marketing of its children’s collections.

Both Moschino and Altana have, reportedly, agreed on the possibility of call options on both sides. Following the exercise of its call options, Moschino’s stake in the share capital of Moschino Kids could, therefore, decrease to 55 per cent, or increase to the entire capital.

Founded in 1983, the Italian luxury fashion house is known for over-the-top, campy designs. It specialises in ready-to-wear, handbags and fashion accessories. It generated € 215.4 million in 2020.