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In history, a user-friendly, intuitive web platform designed to help people create empathetic and more effective written content, announced that it has signed an agreement (“Agreement”) with GEM Global Yield LLC SCS (“GEM”), an alternative investment group with offices in Paris, New York and the Bahamas. Under the agreement, GEM will provide a Share Subscription Facility of up to $200 million, which will be withdrawn at the option of the Company, for a period of 36 months after public registration. This announcement comes less than 6 months after Instoried announced its Series A funding, making it the fastest-growing deep tech startup led by a female founder.
“We’re excited about the opportunity to expand our technology capabilities and reach more people where they live, directly in the apps where they create content. Often people don’t consider the tone or emotion conveyed in what they write. Instoried helps people convey the right tone in everything they write from emails to blogs, from marketing copy and ads to long-form articles,” said Sharmin Ali, Founder and CEO of Instoried. She added: “We are committed to helping people communicate better with the written word. We’re building the only tool you’ll ever need to create empathetic, original content that will connect with your audience. 2022 has a lot in store for us, and we’re excited to take things one step at a time.”
Instoried plans to use the capital infusion to expand its global marketing efforts, primarily in the United States, and invest in its technology to add a Google Chrome extension, a WordPress plugin and other items to its product portfolio. In addition, the team has aggressive plans to grow its executive team and presence to double down on its mission to help writers, marketing agencies, students, professionals and others use Instoried to write more empathetic, original and lively content. For the India market, Instoried will focus on hiring leadership and technology roles, develop the technology stack to launch its own content generation tool, and invest in marketing in the Indian and Asian markets.
Instoried uses AI to help people write better original and livelier content, make messaging clearer, improve headline impact, improve empathy and tone, ultimately creating a better connection with the target audience. The platform’s proprietary algorithm powers a premium content co-creation tool that provides instant, real-time feedback.
The Series A funding round was led by Pritt Investment Partners and 9 Unicorns, with participation from Mumbai Angels, SOSV, Venture Catalysts Angel Fund and others.
Instoried is actively looking to add US-based roles including Head of Sales, Growth Hacking and Operations.
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