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McGuire says that in the past two years the fashion industry has only started the journey towards authentic representation and allyship with First Nations people.
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“Part of allyship is engaging in the conversations and issues within our communities,” he says. “This means the difficult moments as well, to begin recognising the racism placed upon First Nations people.”
“The fashion media has a responsibility to be part of all the conversations. Not just the ones that look good to them for ticking a box and to benefit the publication on a surface level, which is performative allyship.”
“The industry has a long way to go.”
The Iconic’s chief category and sustainability officer, Gayle Burchell, says that conversations about meaningful support in emerging spaces, such as working with First Nations communities, adaptive clothing and modest dressing, happen long before models hit the runway.
“We’ve got a solid track record of using a wide range of models,” Burchell says. “There’s always more that we could be looking at doing. We always want to talk to communities and get their input.”
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For Rembarrnga Dalabon woman and Vogue cover model Cindy Rostron, who appeared on The Iconic runway beside influencer and wheelchair user Jimmy Jan and model Ornella Muralidharan, who has the skin condition vitiligo, things are improving.
“It’s important to see people on the runway that are individual in their own way and I’m excited that The Iconic celebrates these differences,” Rostron says.
“Everyone should be welcomed because when you’re walking the runway, it shouldn’t matter what you look like, what body you are in, where you come from. We are all one.”
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