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Sports goods retailer Decathlon’s Experience and Click & Collect stores complement its digital platforms, making it easy for customers to discover products for around 60 different sports. Unless you’ve scrolled through its app all the time for product research, or slipped on a boxing glove, hopped on a scooter, or tested an acoustic snorkeling mask in its aisles, you’re missing out on Decathlon’s immersive multi-channel experience.
“We are committed to making the enjoyment and benefits of sport accessible to all Singaporeans. We want to speak to their hearts more than to their souls; this is how our experiences are designed,” says Decathlon Singapore CEO Stephane Veiret. “I know a lot of kids who rode their first bike in our stores; we helped them take their first step towards a better and healthier life. This is the type of experience we dream of offering to everyone.”
Founded in 1976 and headquartered in Lille, France, the company designs, manufactures and retails sporting goods worldwide. In Singapore, Veyret, a 24-year company veteran, is strengthening its ecosystem of online and offline solutions. Decathlon’s digital marketplace launched in May with brand partners such as Garmin, Diadora and Pure Sports Nutrition; while a 700 sq m data lab was opened in July to develop new digital services for Decathlon International and incubate data projects in collaboration with various partners such as Sport Singapore.
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