Creating a holistic circular economy with a blend of décor and fashion- The New Indian Express

Express News Service

It is a sultry monsoon evening in Delhi. Despite the rain and traffic,a steady stream of cars is lining up outside the kitschy restaurant, People of Tomorrow, in Dhan Mill Compound in Chhatarpur. Well-dressed patrons amble about, touching a striking floor lamp here or a quirky wall-fitting there.

They are here to see a variety of lighting objects displayed as part of ‘Break the Code-Live the Waste’, the latest collection by Jodhpur-based Orange Tree, a contemporary home décor and design brand, in collaboration with eco-conscious fashion label Doodlage, based in Delhi. Over 400 metres of discarded fabric has been put to use in this collection, in the process, saving nearly 10 lakh litres of water that would have been utilised in the production of new cloth.

A selection of beige lamps scattered with a design of yellow thread embroidery, draw one’s attention first. Given the name ‘Antz’, for the strong linear patterns that these industrious insects create while going about their meticulous work in nature, this selection is made with, “rolled fabrics embedded into the base weave to create a striking, exaggerated motif”, as per the team’s description.

Offsetting the lightness of these pieces are darker ones from the ‘Flake’ collection. Made with scraps of discarded fabric in muted pastels, their abstract design uses the rabble of stripped cloth to interesting effect. All the pieces are handwoven from the residue of textile manufacturing.

Kriti Tula, co-founder, Doodlage, sums up their collective intent. “Through a marriage of décor and fashion, we hope to create a more holistic circular economy. Sustainability requires hands-on involvement and our artisans ensure impeccable quality while staying as waste-free as possible,” she says.

Agrees Nikita Bansal of Orange Tree, who says the focus of this collection is the use of upcycled fabric to celebrate the circularity of design. Not only does the brand provide employment to rural artisans across the country, it also uses solar power for 70 percent of its operations and relies on rainwater harvesting for its factories.

<br /> It is a sultry monsoon evening in Delhi. Despite the rain and traffic,a steady stream of cars is lining up outside the kitschy restaurant, People of Tomorrow, in Dhan Mill Compound in Chhatarpur. Well-dressed patrons amble about, touching a striking floor lamp here or a quirky wall-fitting there.</p> <p>They are here to see a variety of lighting objects displayed as part of ‘Break the Code-Live the Waste’, the latest collection by Jodhpur-based Orange Tree, a contemporary home décor and design brand, in collaboration with eco-conscious fashion label Doodlage, based in Delhi. Over 400 metres of discarded fabric has been put to use in this collection, in the process, saving nearly 10 lakh litres of water that would have been utilised in the production of new cloth.</p> <p>A selection of beige lamps scattered with a design of yellow thread embroidery, draw one’s attention first. Given the name ‘Antz’, for the strong linear patterns that these industrious insects create while going about their meticulous work in nature, this selection is made with, “rolled fabrics embedded into the base weave to create a striking, exaggerated motif”, as per the team’s description.</p> <p>Noor Anand Chawla</p> <p>Offsetting the lightness of these pieces are darker ones from the ‘Flake’ collection. Made with scraps of discarded fabric in muted pastels, their abstract design uses the rabble of stripped cloth to interesting effect. All the pieces are handwoven from the residue of textile manufacturing.</p> <p>Kriti Tula, co-founder, Doodlage, sums up their collective intent. “Through a marriage of décor and fashion, we hope to create a more holistic circular economy. Sustainability requires hands-on involvement and our artisans ensure impeccable quality while staying as waste-free as possible,” she says.</p> <p>Agrees Nikita Bansal of Orange Tree, who says the focus of this collection is the use of upcycled fabric to celebrate the circularity of design. Not only does the brand provide employment to rural artisans across the country, it also uses solar power for 70 percent of its operations and relies on rainwater harvesting for its factories.<br />