Amid a bitter legal battle with her granddaughter Riley Keough, Priscilla Presley has quietly launched a skincare line: Cilla by Priscilla Presley.
She announced the new line of skincare on her personal Instagram page, writing:
“I’m fortunate that I learned at an early age to take care of my skin, thanks to my beautiful mother…I’ve been working on a new skincare product to help simplify my routine…I hope you like it as much as I do!”
While there were an overwhelming amount of positive comments, some fans labelled the move “tone deaf” as it comes amid Presley’s legal battle with her granddaughter following the death of daughter Lisa Marie Presley in January.
The brand’s official Instagram page dropped a clip of Presley last night where she chats through her new limited edition serum.
According to the website there are only 2000 serums available to order.
The serum itself is $110 but if you want a signed picture of Priscilla along with your serum, you’ll be forking out $260.