Calla the Label and the notion of ‘re-colorizing’ the fashion community – Tue, November 8 2022

Calla the Label aims to reintroduce vibrant colors and loud patterns. With quirky designs, the young brand hopes to sustain itself and grow with intense community involvement.

Yeri Afriani was at the peak of her event-organizing entrepreneurship when the trend of monochromatic fashion hit. Living in Bandung, where fashion, color and art collide, Yeri was determined to establish a brand based on a market of herself – and herself only.

“Calla the Label is an egocentric brand. Everything is based on my tastes. My principle was, ‘If it sells, thank God; if doesn’t, so be it,’” said Yeri, who founded the brand five years ago.