Bruins To Unveil New Jerseys At Centennial Takeoff Fashion Show

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Bruins To Unveil New Jerseys At Centennial Takeoff Fashion Show

BOSTON – The Boston Bruins will host the Centennial Takeoff – a first-of-its-kind fashion show event – where the club will unveil its three new jerseys and core merchandise collection for the 23-24 season, on Saturday, September 16, at 6 p.m. inside the JetBlue hangar at Boston Logan Airport. 

“We’re excited to kick off our Centennial celebration with such a unique event where our fans will be the first to see the team’s special 100th year jersey collection,” said Boston Bruins President Cam Neely. “Thanks to our partners at JetBlue, we’ll have a setting as distinctive as the collection itself as the backdrop for this special announcement.” 

The 23-24 season jerseys – including a new home, away and alternate – will be unveiled and modeled by members of the Boston Bruins at the end of the fashion show. Immediately upon the show’s conclusion, fans in attendance will have the opportunity to be the first to purchase the jerseys, which will be on sale on-site inside the hangar at the ProShop powered by ’47 pop-up shop. Fans on site will also receive 20% off the jerseys that night only as a special way to commemorate the program launch.

The show will also include an exclusive look at the ProShop powered by ’47’s all-new Centennial core collection and eras collections, which will be available to purchase beginning immediately online at, and the following day, Sunday, September 17, at the ProShop powered by ’47 located at the Hub on Causeway. 

Tickets to the Centennial Takeoff will include entrance into the event, a seat during the fashion show, hors d’oeuvres and open bar access. Tickets are limited and available to purchase on a first-come, first-served basis, while supplies last. Fans can purchase tickets (priced at $200) by clicking here. Season ticket holders and Boston Garden Society members can contact their representatives for additional information. 

Please note that the Centennial Takeoff event is accessible to ticketed guests only. There is no public access, and any trespassers will be subject to immediate removal. Added security measures are in place for the safety and security of all of our guests. 

About the Centennial Uniforms

The Bruins’ Centennial uniform collection, developed in partnership with adidas and the NHL, includes both home and away sweaters, as well as an alternate intended to be worn against Original Six opponents and on special occasions. All three uniforms will feature a commemorative Centennial patch worn on the right shoulder to mark the historic 100-year milestone. 

About the Boston Bruins Centennial

The Boston Bruins organization is the first U.S.-based NHL club, and third overall, to reach 100 years of play in 2023-24, following Toronto in 2017 and Montreal in 2009. The Boston Bruins recently announced a full slate of special events and initiatives for its Centennial celebration. From content and storytelling to celebrations with fans, community and legacy programming and an exclusive merchandise collection, the Bruins’ Centennial celebration is intended to unite fans, alumni and associates, celebrate the team’s rich history and lay the groundwork for the next 100 years of Bruins hockey. Further details regarding the Boston Bruins Centennial celebration can be found at

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