Brand value of top 25 Indian celebrities soars to whopping 1.6bn! Ranveer Singh, Virat Kohli among top 10 – Is your favourite star on the list?
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Kohli secured the second position with a brand value of $176.9 million. Kohli lead the list for five consecutive years till 2021. Akshay Kumar retained the third position with a brand value of $153.6 million. Fourth on the list is Alia Bhatt with a brand value crossing the $100 million milestone, Deepika Padukone rejoined the league of India’s top five celebrity brand endorsers in 2022 with a brand value of $82.9 million.
“This year’s study recognises the ascent of sports stars as well as South Indian stars as strong brand endorsers. 2022 has been the second successful year for South Indian movies at the box office resulting in many Tollywood faces being sought after in the advertising and media industry nationally,” Kroll said.
South Indian Stars Shine!
“Various factors, including limited movie releases from Bollywood, increasing regional and international content on over-the-top (OTT) platforms, the Boycott Bollywood movement on social media, and the strategic marketing of South Indian films, have marketeers now look beyond the mainstream. As a result, when it comes to brand endorsements, South Indian stars are slowly becoming national faces for many brands,” the Kroll report said.
Notably, the contribution of Bollywood stars on the list is declining. In 2016, Bollywood stars constituted 81.7 per cent of the overall brand value for India’s top 20 celebrities, while the remaining 18.3% was comprised of sports stars. However, in 2022, the share of Bollywood stars has fallen to 67.6 per cent.
Top 10 Celebrities
1- Ranveer Singh – $181.7 million
2- Virat Kohli – $176.9 million
3- Akshay Kumar – $153.6 million
4- Alia Bhatt – $102.9 million
5- Deepika Padukone – $82.9 million
6- MS Dhoni – $80.3 million
7- Amitabh Bachchan – $79 million
8- Sachin Tendulkar – $73.6 million
9- Hrithik Roshan – $71.6 million
10- Shah Rukh Khan – $55.7 million