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Blue’s grip on today’s fashion is predicated on a larger trend of using vivid colors in garment making. For designers at prominent fashion houses, adopting a signature color helps them stand out from the competition since the color becomes associated with their label, even if another fashion house or high-street brand is using it. Two notable examples of this are Bottega Green (a bright shade of green popularized by Daniel Lee while he was creative director at Bottega Veneta) and Pierpaolo Piccioli’s hot pink at Valentino.
Bottega Green existed as an anomaly in 2021, whereas Valentino’s hot pink coincided with a growing interest in the upcoming “Barbie” film, starring Margot Robbie and Ryan Gosling. The fashion brand and the high-profile film worked together like alchemy, creating an overwhelming demand for the Barbiecore fashion trend last year.
Now that Lee revealed his first collection as Burberry’s creative director, complete with the same royal blue used in the British fashion brand’s newly revived logo, it’s safe to assume that the bluish hue will be as popular in 2023 as Barbiecore was in 2022.
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