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When Hypepotamus last caught up with him Tommy Linstrot and his Savannah-based Green Badger in 2018, they were already relieving a major problem in the construction world.
The pandemic and the growing corporate sustainability movement are putting even more front and center what our built environment looks like. Linstroth said there is now “a bigger push for a healthy indoor environment – focus on ensuring adequate air filtration, handling, filtration levels, cleaning policies – all of that is related to green building.”
Green Badger is a SaaS startup that helps construction sites and contractors with green compliance in real time as they work toward LEED certification. The platform helped over 1,000 project teams in the US, Canada and Europe.
A recent injection of capital is expected to “add fuel to our growth fire,” according to Linstroth. Last month, the team received a seed round of just over $1 million as the construction tech space continues to refine how best to incorporate green solutions.
The round was led by Atlanta-based VC Shadow Ventures, a firm focused on the property and construction technology space. GroundBreak Ventures, Hamilton Ventures and other private equity partners also joined the round, according to a press release.
In the Southeast region, Shadow Ventures is an investor in Asheville-based Ecobot and Atlanta-based Ecobot Kairos.
While Green Badger received a small seed round in 2014, Linstroth said the platform has grown mostly “organically” over the past few years. “We’ve been part of the Shadow ecosystem for years, so we were very aware of the depth of industry knowledge they brought to the table. Having them lead the round was fantastic as they bring such great industry strategy and connections beyond just financial capital,” he added.
This is a unique moment in time for the construction technology space.
“Construction was one of the industries that was considered critical and really didn’t see much of a slowdown during the pandemic. If anything, the industry is (at least in the near term) on fire,” Linstroth said. You only have to look at the skylines of cities like Atlanta, Nashville and Miami to see this in action. Construction cranes have been an almost permanent fixture in growing cities for the past two years.
In addition to the new funding news, the team has been busy adding product capabilities. Lindstroth told Hypepotamus that with the added corporate interest in ESG (environmental, social and governance), there is an even greater push towards “to incorporate green building certifications into their standard operating practices.”
The team recently launched an ESG model specifically for the construction industry to help with this push, which Linstroth says takes “sustainability beyond just building certification.”
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