Films continue to be an integral part of India’s cultural fabric that contributes to our lives in more ways than one. Especially amongst the younger demographic, movies shape perception, personalities, and progression. Even in a high-octane metro like Mumbai, the number of youth that have never watched a film in the theatre might leave you surprised! In line with spreading cheer through cinema and keeping up with its core belief of creating impact through entertainment, BookASmile, the charity initiative of BookMyShow, India’s leading entertainment destination organized a special screening of Bholaa, the action-thriller starring Ajay Devgn and Tabu for young, underprivileged children from Mumbai. To bring alive this initiative, BookASmile partnered with Ajay Devgn FFilms and Spark-A-Change Foundation to take the magic of movies through a special screening at PVR Cinemas, Juhu, for 100 children from lower economic backgrounds. These children are first-generation students from low-income backgrounds living in the slum-dwelling areas of Mumbai suburbs associated with the Spark-A-Change Foundation.
Ajay Devgn celebrates his birthday by hosting special screening of Bholaa for 100 underprivileged children in Mumbai, see photos
What made this experience even more special for the children was Ajay Devgn graciously spending time on his 54th birthday with them, talking about the world of movies, dreams, and life in general that left the children in awe, with hearts full of emotion and wide smiles spread across their faces. Ajay shared many moments of love and laughter with the children in a heart-warming celebration over cupcakes and loud, excited songs wishing him a Happy Birthday.
Ajay Devgn, Actor, Director, and Producer of Bholaa, said, “I am truly humbled by the love that I have received from the children today. They loved Bholaa, shared their favourite parts from the film with so much enthusiasm, and spoke so fondly of my action sequences in the movies. It was an emotional and truly lovely experience for me. I am grateful to BookASmile for putting this special screening together and making my birthday meaningful. I applaud their efforts in creating impact through entertainment and spreading smiles across so many children.”
Speaking about the special initiative, Farzana Cama Balpande, Head – BookASmile said, “We absolutely loved the children’s reactions when they watched the film on the big screen. It’s always such a treat to catch their excitement and enthusiasm. The emotions expressed by the children were further amplified when they saw Ajay, an actor so legendary whom they saw on the screen moments before he personally came to meet them in real life and celebrated such an intimate occasion of his birthday with them! We are so appreciative of Ajay and his team for being so gracious and helping us spread smiles, making entertainment more meaningful, and truly make this Sunday morning special for the kids.”
Through the special screening of Bholaa, the theatre was filled with chuckles, claps, and nail-biting moments as the children enjoyed their morning matinee on the big screen, enjoying every bit of the cinematic experience as the story weaved around its many twists and turns.
ALSO READ: Ajay Devgn says he ‘ensures he doesn’t copy action scene from any Hollywood film’; calls Bholaa’s bike-truck sequence “very risky”
More Pages: Bholaa Box Office Collection , Bholaa Movie Review
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