It is amazing to notice how a few industries have remained on a constant growth pedestal. It is natural for people to question what could be the reasons that might have helped most of these industries remain at the top. Well, among tons of reasons, one cannot unsee the relentless drive, passion and commitment with which founders and entrepreneurs have worked their way to the top, helping their brands and businesses rise from the ground up.
This especially stands true for brands in the fashion world that, over the years, have remained the talk of the town and have delivered beyond the expectations of customers and fashion lovers. Heer Fashion is undoubtedly that one brand that delivers on those expectations and, several times even beyond that, in ways more than one.
Heer Fashion is a home-grown brand that started with its first offline store in Surat, Gujarat, and in the future it aims to cater to people all over India with 50+ outlets and even beyond with its online e-commerce saree store.
Why the brand stands different, you wonder? Well, it exports globally, growing as both a wholesale B2B brand as well as like a retail brand. This has allowed the brand to gain a 60% customer retention ratio with 10 lakh+ happy customers. Another important factor that has helped Heer Fashion remain at the forefront is its online store with sarees offering a video shopping experience.
They have a vast catalogue of 5000+ sarees from Bandhani, Paithani, Banarasi, to Kanchipuram, Silk, Patola, and more that come in different and premium fabrics like cotton, silk, georgette, chiffon, zari weaving, satin, organza etc. The brand’s outstanding experience of 12+ years in B2C e-commerce business and its growing presence as an online saree brand has gained them several positive testimonials.
Recently, Madhavi Bhabhi, aka Sonalika Joshi from Taarak Mehta Ka Ooltah Chashmah, was seen flaunting their sarees. Heer Fashion is now working towards more plans of roping in other celebrities as well for their brand to gain more traction, reach and conversion.
To find out more, do follow it on Instagram @heers_fashion.