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From lean start-ups to complex corporate enterprises, Sarah Franklin, who earned a degree in chemical engineering in 1997, was recently named No. 6 on Forbes’ 2022 Most Influential Chief Marketing Officer list. With innovation as her guiding light and after 13 years with San Francisco-based SalesForce, Franklin was promoted to chief marketing officer in January 2021.
Often a lone woman on a team, Franklin witnessed the disparity of women and minorities in STEM careers throughout her career, which inspired her to help ignite the Trailblazer movement by launching Trailhead, Salesforce’s gamified online learning platform. With Trailhead, she has helped people transform their careers from hairdressers, salsa instructors and factory workers to successful technologists, according to her official Salesforce bio.
Franklin is one of the Virginia Tech women profiled in the university’s latest series — Women in Industry — highlighting passionate, hard-working, smart and creative women leading the way in industry. From Liz Hart, White House Deputy Social Secretary, to Julia M. Ross, Virginia Tech’s first female dean of the College of Engineering, to Hollywood pioneers working to promote underrepresented women in film, such as Michelle Krusik, Virginia Women They are making history.
Join host Dawn Jeffries, Virginia Tech’s director of visual strategy, for the premiere of the Women in Industry series on July 27 to learn more about the inspiring women of Hokies. Register for the virtual event.
The Women in Industry series began as an idea to highlight women in STEM, but has flourished as Virginia Tech has hosted in-person networking and panel discussions over the past year. Alumni shared that their career paths may not be STEM-focused, but the themes and experiences surrounding the challenges of STEM fields resonated with many. In an effort to be more inclusive and capture the journeys of these trailblazers, Women in Industry was born.
The premiere event will feature a compilation of profile videos of the following Hokies. Individual interviews conducted by Jefferies will be available in full on the site after the premiere.
- Sarah Franklin ’97
- President and Chief Marketing Officer, Salesforce
- College of Engineering
- Liz Hart ’07
- White House Deputy Social Secretary
- College of Liberal Arts and Humanities
- Michelle Krusiek ’95
- Actress and director
- College of Liberal Arts and Humanities
- Jennifer McDermott ’96
- Executive Director, Global Technology Workforce Strategy, JPMorgan Chase
- Pamplin College of Business
- Priyanka Nandy ’02
- Chief Information and Technology Officer, Special Olympics
- College of Science
- Jummy Olabanji ’06
- Anchor/Reporter, NBC (Washington)
- College of Liberal Arts and Humanities
- Julia M. Ross
- Paul and Dorothea Torgersen, Dean of Engineering, Virginia Tech
- Kimberly Roy ’99
- CEO, Hitt Contracting
- College of Architecture, Arts and Design
In collaboration with University Relations, the Women in Industry Series is sponsored by Virginia Tech’s Office of Innovation and Partnerships, dedicated to supporting all aspects of alumni, foundation and corporate partnerships from research collaborations, alumni professional development and workplace networking, to technology commercialization and startup -UPS. Comprised of three hubs, CONNECT + LICENSE + LAUNCH, the innovation and partnership team is focused on turning what if into what next.
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