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The new Calvin Klein campaign for the Fall 2023 season invites a slew of celebrities, including brand ambassadors like Alexa Demie and Kid Cudi, as well as Jennie, Jung Kook, and Kendall Jenner. It is clear that the star-studded marketing aesthetic is still top of mind for brands like Calvin Klein as this approach guarantees increased visibility and recognition, credibility and trust, emotional connection, and a more pronounced global reach.
The new Calvin Klein campaign was shot by Inez & Vinoodh who captures the essence of each ambassador’s individuality, highlighting confidence, playfulness, and sensuality. These qualities are seamlessly coupled with the overall collection’s presentation—from Alexa Demie elegantly donning a Calvin Klein bodysuit and Kid Cudi partially submerged underwater in underwear and a jean jacket to Jennie of BLACKPINK sporting underwear, jeans, and a blazer and Kendall Jenner boasting a lace bra beneath formal attire.