ismagilov
Victoria’s Secret & Co. (NYSE:VSCO) announced an expansion of its collaboration with Amazon (AMZN) Fashion with the development of a cross-category shopping experience
Following the launch of Victoria’s Secret (VSCO) beauty products in Amazon stores, the retailer will now be expanding its current product assortment to now include fashion items across the Victoria’s Secret and PINK brands, including the best-selling bras, panties, sleep, swim and lounge wear. Those items will be available for free Prime delivery in the official Victoria’s Secret Amazon Fashion storefront.
The collaboration with Amazon Fashion is noted to mark the first time Victoria’s Secret (VSCO) lingerie and apparel styles are available through a retail partner in North America. The arrangement is expected to expand access and create a new way for customers to engage with the brand.
Shares of VSCO fell 2.45% premarket on Tuesday.