New Delhi: Consumer confidence among urban Indians improved in May, showing a 3.2 percentage point increase in the main consumer sentiment index compared to the previous month, according to Refinitiv-Ipsos.
New Delhi: Consumer confidence among urban Indians improved in May, showing a 3.2 percentage point increase in the main consumer sentiment index compared to the previous month, according to Refinitiv-Ipsos.
The monthly Primary Consumer Sentiment Index (PCSI) is a composite of four sub-indices that capture how a range of consumers feel about their jobs, economic expectations, investment climate and personal financial conditions.
The monthly Primary Consumer Sentiment Index (PCSI) is a composite of four sub-indices that capture how a range of consumers feel about their jobs, economic expectations, investment climate and personal financial conditions.
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Interestingly, in May all four sub-indices recorded an increase compared to the previous month.
PCSI employment confidence, or the jobs sub-index, was up 4.4 points; the PCSI economic expectations sub-index rose 2.3 points, while the PCSI investment climate sub-index rose 2.5 points. The PCSI sub-index for current personal financial situation has increased by 3 points compared to the last month.
“Consumer confidence among urban Indians has improved over the previous month and Indians are more confident about finding jobs, feel positive about their personal finances, investments and have more confidence in the country’s economy. This really means that consumers are cheerful and have money to meet their monthly household expenses; you have funds for discretionary spending, savings and big-ticket expenses; are confident about jobs and about the economic conditions in the country, which gives a positive feel,” says Amit Adarkar, CEO, Ipsos India.
Meanwhile, India ranked third in consumer confidence across all 29 markets covered by the survey.
From March 2023, Ipsos India moved from online-only survey coverage to include an expanded offline sample using Ipsos IndiaBus.
“We are happy to release our first report after migrating to a new methodology, with improved metrics and a more robust urban sample for India of 2,200 respondents – both netizens (400) and offline sample size (1,800),” Adarkar said.
The survey results are based on interviews with more than 21,200 adults in 29 markets. The survey results for these countries should be seen as reflecting the views of the more connected segment of their population. India’s sample represents a large proportion of its urban population with socioeconomic classes A, B, C in the metros and tier 1-3 urban classes in all four zones.