Cult fashion brand SHEIN is opening a Melbourne POP-UP store this Friday.

Cult fashion e-comm powerhouse SHEIN returns to the Melbourne CBD on December 16-18 with its third Australian retail POP-UP store, twelve months after the company experienced a surge in demand in the Australian market. Continuing on their mission to make trendy fashion, lifestyle and beauty products accessible to all, the SHEIN’s Melbourne POP-UP will allow you to shop alongside your friends and other real, living breathing people while still scoring the buzz-worthy deals that SHEIN is known for. 

After the overwhelming success of SHEIN’s first Australian POP-UP earlier this year, SHEIN returns to the exact same Flinders Street location where shoppers can see, feel, and try-on products from SHEIN’s extensive product range.

Leah Perkins at the SHEIN POP-UP Sydney influencer day 

The POP-UP store, at 340 Flinders Street, Melbourne CBD, will stock men’s, women’s, and children’s apparel, accessories, footwear, beauty, home/interiors, pets, and electronics. The store will showcase SHEIN brands DAZY, MOTF, EMERY ROSE, SHEIN X, GLOWMODE, LUVLETTE, ROMWE, SHEGLAM, and PETSIN.  

SHEIN is also offering Daily Mail readers who can’t make it to the POP-UP in person a 15% discount so they can experience the bargains online. Click here and use the discount code: melbpopup15

Kate Wasley at the SHEIN POP-UP Sydney influencer day 

SHEIN operates across multiple categories including women’s, mens’, tweens, children, home and pets. The e-comm retailer uses innovative supply chain technologies to produce and deliver quality products to customers worldwide –affordably and quickly.

Some of the fashion for sale at the SHEIN POP-UP Sydney

DAZY, MOTF, EMERY ROSE, SHEIN X, GLOWMODE, LUVLETTE, ROMWE, SHEGLAM, and PETSIN will be on show at the Melbourne POP-UP, allowing you to try on the garments before you buy. 

Tiny fashionista Khadijah Fahad at the SHEIN POP-UP Sydney influencer day

Since launching online in the US and Europe in 2012, SHEIN has established its reputation thanks to its diverse offering, with 17 plus categories, trend-driven styles and inclusive sizing. It offers unmatched value to Aussie shoppers, with most of their quality garments ranging from $8 to $30 and is known for fast, reliable delivery and a generous returns policy. 

Suzan Mutesi at the SHEIN POP-UP Sydney influencer day

Be sure to check out the SHEIN Melbourne POP-UP this weekend, but if you’d prefer to shop from the comfort of your own home, you can always shop SHEIN online