[ad_1]
Nudie Jeans – a sustainable denim brand – has partnered with Centra – a headless e-commerce platform – to develop a unique Ship-from-Store solution that enables its customers to receive their orders from the nearest store as quickly and sustainably as possible.
The new solution enables Nudie to provide a service that will give manufacturers/brands and their bricks-and-mortar retailers a competitive advantage over Amazon and other giant e-commerce marketplaces.
The partnership will also build an e-commerce business for Nudie Jeans that integrates all sales channels, ultimately creating a new kind of fulfilment ecosystem where a customer can order online but have it picked, packed and delivered from a local bricks-and-mortar store and returned there, if needed.
As backup, the item is reserved from the main warehouse if no local stores can fulfil the order – so the customer gets what he/she wants far more quickly and delivered in a far more sustainable way.
The Ship-from-Store model complements Nudie Jeans’s long-held commitment to sustainable practices, as said by the brand.
Melker Lindstrom, Tech Lead, Nudie Jeans, explained, “As a brand, we really strive to be sustainable in all areas and the existing system was just not a sustainable way to work,” adding, “We wanted to present the brand in the way we wanted and develop that front-end with our partners.”
The company has also shared Centra’s view that conventional e-commerce was not sustainable.
“E-commerce was built for online multi-brand retailers shipping from a few huge warehouses. It was not designed for brands with an existing and complex retail network of wholly owned stores, franchises and wholesale partners. It was also logistically absurd and environmentally negligent,” explained Martin Jensen, Centra CEO.
Centra and Nudie began by rolling out a workable version, starting with wholly owned stores before connecting wholesale partners and franchisees.
[ad_2]
Source link