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Chiru Labs’ digital/metaverse-oriented brand, Azuki, is venturing into fashion, but in real life this time. For its debut fashion effort, the brand has linked up with Yoon Ahn’s AMBUSH®.
By linking up with the Japanese streetwear brand, the web3-inspired capsule bridges the ever-evolving allure of the digital world and multidimensional fashion. Designed by Yoon Ahn and Azuki’s Zagabond, the capsule taps into AMBUSH®’s muted design aspects with hoodies and pendants. Coming in cloud and black, the hoodies feature an elongated silhouette with a co-branded name motif on the left chest. The rectangular pendants appear in silver and gold and are completed with an etched dragon and sculpture dragon design.
“Azuki is proud to collaborate with AMBUSH® to explore the intersection of varied subcultures and web3 technology through the lens of fashion,” said Azuki’s founder, Zagabond. “AMBUSH® is bold and innovative, and our collaboration reflects these shared values.”
The collection will be released via a raffle on Azuki’s website that will be open from Wednesday, November 9 – Friday, November 11. The winners will have the opportunity to select the items of their choice from the collaboration.
Check out the capsule in the gallery above.
In related news, the emerging New York label Ouer is exploring the queer experience.
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