Cookie Langs Brings Fast Foreign Language Learning To Fashion

The world may be getting proverbially smaller but for those who work in Fashion, the world has gotten much, much bigger.

Historically, the fashion industry has been anchored in the four fashion capitals–New York, London, Milan and Paris, but today, the industry has exploded beyond these 4 cities. There are fashion weeks in Africa, China, and India. Channels of production now include Portugal, Brazil and Morocco. Fashion publications have grown to include editions in Mexico, Japan and the Netherlands, which means the addition of editors who hail from those countries. With the creation of the Latin American Fashion Summit, the whole of Latin America is now a heavyweight fashion player. The need to have–at the very least–conversational abilities in multiple languages in fashion is now greater than it ever has been.

This is why Cookie Langs, one of the largest AI language learning platforms in the world, wants people in fashion to adopt their platform as a method to learn a language to advance, or simply aid, their career.

Founded by Sang Choi and Adele Song, a husband and wife duo who between them have Cambridge and Columbia provenances and a strong commitment to language and technology, they created Cookie Langs to support immigrant communities in New York City to learn English. Since then, their platform has been adopted across a variety of fields and has been especially liked by online content creators who use Cookie Langs to drive engagement, follower growth, and revenues through the entertainment-based AI language platform. Cookie Langs has become such an instrumental technology of language learning that they have collaborated with Oxford University Press to use the Oxford 2000 wordlist in a gaming app to bring vocabulary learning to new audiences in a novel way.

Cookie Langs is ultimately a language-learning marketplace. With the help of voice recognition, translation, and pronunciation correction technologies, Cookie Langs takes user generated content (users contribute teaching videos for revenue) which AI then transforms into conversational video clips. AI then uses its emotion and sentiment recognition to recommend relevant content for users while also employing its eye-tracking dictionary. For the latter, when a user stares at a word for more than 2 seconds, the pronunciation and meaning appear. Moreover, it’s free of charge to users; as it’s a marketplace, it operates by users contributing content to the platform in their native language.

“We make entertainment and engagement our key features at Cookie Langs,” says Song. “We do this because we know learners need more support and motivation for the harder-to-learn languages or else they will quit.”

“In the fashion industry, the largest apparel markets are China, the US, and the UK which would make Mandarin and English two very important languages in fashion. Yet, Paris is also a fashion center and you have India and Bangladesh as manufacturing centers.” explains Choi. “So for a fashion industry professional, a basic to mature level of Mandarin and French is desirable and, of course, fluency in English. And if on a manufacturing trip to a foreign country, to have at least a basic understanding of the local dialogue helps to significantly improve business results, or just simply make friends.”

As the platform continues to expand and grow, not only in its user base but in the experts joining the team. Recently, Dr. Jeff Melendez joined Cookie Langs as a partner. He was a professor at Columbia University, a school superintendent in New York State, and is the founder of Zeal Education Group. Melendez wants to introduce Cookie Langs’ Spanish learning solution to US schools and also share it with student in Mexico and Colombia who can monetize the experience by uploading Spanish videos to the platform.

“Our mission is simple,” says Song. “It’s to relieve the stress of studying English or any foreign language so people may find deeper success in their lives.”