5 Celebrity-Owned Beauty Brands That Are Worth The Hype | Celebrity-Owned Beauty Brands

The beauty industry has seen a huge uproar of skincare and makeup products from famous celebrities. Recently, Deepika Padukone’s 82°E was released, which caused a lot of social media buzz and received mixed reviews. However, there are beauty lines that are promising and shedding stereotypes such as Rihanna’s Fenty Beauty that started in 2017 and became popular for its inclusive colour range that caters many races and skin tones. Closer home, we have Katrina Kaif’s makeup range called ‘Kay Beauty’, which became a success before the pandemic for its inexpensive but luxurious products. Here are five celebrity-owned beauty brands you must try.

Kay Beauty By Katrina Kaif

The hype around Katrina Kaif announcing a make-up brand was huge, however it was also worth it. Launched in 2019, Kaif took the help of renowned director Zoya Akhtar to craft a campaign that captured the minds of the audience and delivered a simple but effective message – #ItsKayToBeYou. With premium quality and packaging, the Bollywood diva also made her products as good as they looked. The minimalist aesthetic of the brand grabbed eyeballs quickly through its amazing social media marketing.

Promoting clean beauty, Kay Beauty keeps its products free of parabens and toxins. It is also a cruelty-free, vegan brand. And to ensure inclusivity, the brand serves all Indian skin tones and uses content creators breaking gender and sexuality norms across its social media platforms.

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Arias By Lara Dutta

Former Miss Universe Lara Dutta used all her years of experience and pageantry to formulate this affordable skincare line. Designed to make skincare routines effortless and cruelty-free, Dutta launched Arias in collaboration with dermatologist Dr Geetanjali Shetty and Scentials Beauty Care and Wellness. 

The products were formulated with natural ingredients such as Neem, Pomegranate and Matcha to accentuate the skin’s beauty. She also released an entire range of products with Pumpkin. 

BrownSkin Beauty by Anusha Dandekar

During the COVID-19 pandemic, social media was abuzz with conversations around racism and colourism. Amid all of this, VJ and television anchor Anusha Dandekar launched BrownSkin Beauty, which celebrates diversity of races and ethnicities. Dandekar set out to shatter barriers with its #WhateverYourBrownItsBeautiful, which focused on making skin healthier and not fairer or brighter. 

She has also always been vocal about her personal accounts where she faced racism, and this brand was established to do away with these differences. Moreover, going au naturel for her photoshoots and promoting the Beyond Brown Skin Foundation for underprivileged individuals, Dandekar is giving beauty a vital purpose.

Rare Beauty By Selena Gomez

Global icon Selena Gomez launched her makeup line, Rare Beauty in 2020. Its powerful messaging of self-acceptance and empowerment has resonated with her fans. In two years, the brand has already gained a million-dollar worth. Its raved-about collection can be found in Sephora. 

From its ‘With Gratitude Dewy Lip Balms’ that moisturise the lips and resemble lipsticks to the ‘Soft Pinch Liquid Blushes’ that blend seamlessly into the checks leaving a gorgeous flush of colour, Gomez’s makeup line is here to stay. 

Fenty Beauty By Rihanna

Launched in 2017, Rihanna’s Fenty Beauty is praise-worthy for its wide colour range in foundations and concealers. Her critically acclaimed complexion products such as the ‘Pro Filt’r Soft Matte Powder Foundation’ and the ‘Pro Filt’r Instant Retouch Concealer’, come in 50 shades.

Other note-worthy products are the ‘Killawatt Highlighters’ and ‘Stunna Lip Paint’. All her products are reasonably priced compared to other prestigious beauty brands. Since then, she has also released her own skincare line – Fenty Skin. 

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