Winston founder Himanshu Adlakha shares his thoughts on how technology is taking the lead

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Winston founder Himanshu Adlakha shares his thoughts on how technology is taking the lead

CXOToday participated in an exclusive interview with Himanshu Adlakha, Co-Founder, Winston

  • In recent times, technology has played a key role in the industry. Please let us know how technology has revolutionized India and innovated in recent years.

Technology has played a vital role in revolutionizing industries in India, with various innovative advancements made in recent years. It has spread its wings in various sectors including healthcare, education, entertainment, finance etc. Skin and hair care is not a concession in this. Old school creams morphed into masks which in turn morphed into sumptuous spa facials and facials morphed into LED therapies created by the brightest minds in the business ie. NASA. This is how Winston also takes the lead in the industry by offering such advanced solutions for various personal care concerns.

  • What are the pros and cons of using advanced technology tools?

Technology has revolutionized the way we work and live, providing us with advanced tools that make our lives easier and more efficient. Undoubtedly, every coin has two faces, but when it comes to technological tools, there are more pros than cons.

On the plus side, technologically advanced tools can greatly improve our productivity and efficiency. For example, technology-based skin care tools are designed to deliver targeted results and improve the effectiveness of your skin care routine. They can penetrate deeper into the skin to provide better exfoliation, hydration and stimulation.

In addition, advanced technological tools offer convenient results within comfort. For example, advanced tools such as LED masks and at-home hair removal devices can be used at home, providing convenience and eliminating the need for frequent visits to a salon or clinic.

On the downside, technical tools can be somewhat expensive compared to manual solutions. However, the investment in them is worth it as it is like a one time investment or one can say a long term investment.

  • Tell us about the startup industry and Shark Tank’s contribution to India.

The start-up industry is a growing sector of the global economy that consists of young and innovative companies that are focused on developing and introducing new products or services that focus on providing solutions to various consumer needs and wants. Shark Tank India is giving a new face to these startups like it did to Winston where we raised ₹1 Crore funding in Shark Tank Season 2. Funded by celebrity investors Anupam Mittal & Vineeta Singh for 10% equity at a valuation of Rs. 10 crores.

You could say Shark Tank is the brand new Indian Premier League. IPL started as a typical sports league and now it has become a $1 billion brand. Similarly, Shark Tank has evolved into a distinctive brand that recognizes the value of unique startups and collaborates with them to advance their careers. Overall, Shark Tank India has played a significant role in promoting entrepreneurship in India and has helped create successful businesses that contribute to the country’s economy.

  • Share your journey from IT engineer to entrepreneur. Talk about starting a brand during COVID

The journey from being a normal IT engineering student to owning my own technology driven brand has been no less than living a dream. For me, the term “business” has always been recognizable because I come from a family that values ​​achievement and has a history of taking on businesses as diverse as LG and Luminous. My desire has always been to own a brand. The phase of COVID eventually made my business decision clear.

It started in 2021 when everyone was struggling with the effects of COVID, sacrificing routine personal care was also one of the impacts that people faced. So we present Winston’s personal care journey, designed especially for women to have a convenient personal care routine at home. With the vision of providing products of exceptional quality and changing the way women view personal care, Winston offers easy-to-use products with built-in high-end technology that allow people to access professional beauty results at home. In addition to this, we are proud to say that the transformative power of technology-based grooming products has always been in the spotlight, especially the impact they have created on women while matching the pace at which this world is growing with his intelligence. Winston has a range of products in different categories such as hair removal, hair styling, hair care, foot care, facial care and combinations. Thus, from optimal facial care to superior body care, we provide all the best appliances including epilators, eyebrow trimmers, blackhead removers, hairstyling appliances and much more. All of them are available on https://winstonindia.com/ as well as e-marketplaces like Amazon, Flipkart, Myntra, Nykaa, Recode, Tata Cliq, Tata 1Mg, FirstCry, Hypd, Trell and GBT.

  • The challenges in your industry and how you deal with them? Share the biggest challenge you faced and how you overcame it?

Nikita and I were able to grow our Winston Electronics brand quite smoothly thanks to the lessons we had learned from our previous company. Big goals often require overcoming obstacles, and my biggest obstacle was justifying our prices. When we entered this technologically advanced hair care sector, there were other brands offering comparable goods at incredibly low prices. However, the technique was effective in getting the crowd’s attention. Even the look and feel was so premium that you can tell the difference between others and ours at a glance. Customers soon realized this and began to spread positive reviews and explain why they preferred our products to those of competitors. So yes, it was kind of a first win for our Winston brand.

  • To shed light on the role of technology in the coming years, especially when so many new brands are entering the market?

Technology has already captured a significant portion of the market and there is no doubt that competence is at the top with numerous brands entering the market with the best ideas. While it is a challenge for brands to provide better technology solutions every now and then but for consumers it will be a boon with easy solutions for every task.

For example, skin care has come a long way in a world full of innovation. As I said above, old fashioned creams turned into masks which in turn turned into gorgeous spa facials and facials turned into LED therapies created by the brightest minds in the business ie. NASA, which Winston now supplies in the form of products such as the LED Face Mask and Comb for easy and effective results at home.

In the coming years, with increasing competition and more brands, technologies like these will be expected to deliver better results with more opportunities to provide customized solutions.

  • What is the role of e-commerce today and how has it contributed to your entrepreneurial journey so far?

E-commerce has transformed the way we shop, offering convenience and accessibility to consumers while enabling businesses to reach a wider audience and compete in the global marketplace. As an electrical appliance entrepreneur, e-commerce has played a crucial role in my journey so far, allowing me to reach a larger audience and sell Winston products on a global scale. Using e-commerce platforms and digital marketing techniques, I was able to showcase my products to potential customers, provide personalized recommendations and support, and gain valuable insights into customer behavior and preferences.

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