Valentino Launches A New Sustainable Fashion Initiative, “Valentino Sleeping Stock”

Chiffon, taffeta, dévoré satins, floral print crêpe de chine, silk georgette, and guipure lace – a trove of dreamy materials and examples of fine craftsmanship are kept in the Valentino archives, otherwise destined to never be used again. Now, they are able to gain a second life via costume designers from the worlds of opera, theatre, cinema, as well as other fashion designers; in the process, avoiding the CO2 emissions that would have been generated from the production of new fabrics. It’s a historic step for Valentino, the first couture house that has made its deadstock accessible to the public in a transparent way, providing a new springboard for creativity.

Proceeds from the sales of fabrics at Tissu Market will be donated to the Bottega dell’Arte di Valentino, the training programme for the atelier that aims to pass down the label’s savoir-faire to future generations. Valentino Sleeping Stock is another piece in the puzzle, with the goal to build, together, a future that is increasingly aware of the need to protect our planet and that creatively involves the brand’s community.