US’ Gap launches new family essentials with Amazon Fashion

Products are available for customers to shop now in Gap’s dedicated brand store at Amazon.com/Gap or by searching ‘Gap’ on mobile or desktop. The collection will feature thousands of items for the family, all available for purchase with Amazon’s customer service including fast, free Prime delivery, according to a press release by the company.

US’ Gap has announced its launch with Amazon Fashion in the US and Canada, offering a selection of basic, modern essentials for the family, including hoodies, T-shirts, denim, socks, underwear, and sleepwear for adults, teens, kids, and babies. The launch will include BabyGap-branded nursery furniture and baby gear like strollers, bassinets, cribs and more.

“Collaborating with Amazon Fashion provides us a new channel to deliver Gap’s modern American essentials to even more customers in the US and Canada. We are excited to take this step with Amazon Fashion, to expand our product offering and to deepen our connection with consumers through the Gap brand store,” Mark Breitbard, president and CEO, Gap brand, said.

“At Amazon Fashion, we continuously expand our product offerings for our customers. We’re excited to make shopping for Gap products even more convenient for customers with fast, free Prime delivery,” Muge Erdirik Dogan, president of Amazon Fashion, said.

Fibre2Fashion News Desk (GK)