‘The people of India are sentimental…’

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‘The people of India are sentimental…’
‘The people of India are sentimental…’

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Rishab Shetty’s Kantara, steeped in mystery and folklore has managed to intrigue the audience at the box office. The film has successfully registered its growth in all horizons breaking multiple records. Unlike the norm, the film’s box office continues to grow when compared to its day one business at ticket windows.
However, Kantara is not the only film from the South industries that is doing well with the audience. The year 2022 has largely seen films from the South faring much better at the box office than Bollywood flicks. Films like Yash starrer KGF 2, Kiccha Sudeep’s Vikrant Rona, Charlie 777, Pushpa: The Rise, Ponniyin Selvan 1 and now Rishab Shetty’s Kantara have all reigned supreme at the box office.

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And now, in an exclusive interaction with Zoom Digital, writer, director and lead of Kantara, Rishab Shetty opines on what, according to him is making South films tick at the box office. According to the director/slash actor, films from South are more rooted to the cultural ethos of India and thus are resonating more with the audience.
Rishab Shetty39s Kantara is going strong at the box office
Rishab Shetty’s Kantara is going strong at the box office

“The people of India are sentimental. They love stories rooted in our culture and ethos. Filmmakers elsewhere though that such desi stories will not work and they should make something with more western sensibilities, films that are more commercial in nature. However, audience kuch aur hi soch raha hai. They want grounded, rooted, regional village, realistic stories on the silver screen,” says Rishab.

According to Rishab, after Hombale Films made KGF, the current generation suddenly woke to Kannada films. However, the filmmaker and actor says that was not always the case. “In the 70s and 80s there was a superstar Dr Rajkumar, whose films got dubbed into multiple languages, such was his stardom. Humara legacy bhi hai, but har industry mein ups and downs hota hai. Toh after KGF 2, people suddenly had a renewed interest in Kannada films. It is a good thing,” he reveals.

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According to Rishab, Kantara works because in today’s world, the present generation is woefully unaware of the traditions, customs and, culture, ritual, and root heritage. The film addresses those concepts and while stories this rooted in folk culture do not find a place in films, Kantara gives a vent to those thoughts and sensibilities.

Manushya aur prakriti k beech mein jo connection hai, Kantara addresses that in details through a folk lore. People are loving this connect to nature. That is the film’s USP,” Rishab signs off.

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