- From trends in influencer marketing to new creative startups, the creative economy is evolving rapidly.
- Some voices have become authorities in the space, breaking into the industry through podcasts, newsletters, and more.
- Insider highlights 23 creator economy experts you need to know to keep up with what’s new in the industry.
When content creator Jerry Won sat down with Vice President Kamala Harris on his Dear Asian Americans podcast in November 2022, the moment felt surreal.
“I was blown away,” Won told Insider. “To sit down with the Vice President of the United States and share stories that were so resonant and relevant to me and our community was so special.”
Won launched his podcast in 2020 to uplift the Asian creative community and regularly interviews Asian and Asian American creatives, entrepreneurs, and creatives.
He is one of many voices that have emerged as authorities on the creative economy.
Some, like Avi Gandy, who writes the Creator Logic newsletter, which highlights data and insights straight from creators, and is the former head of partnerships at Patreon, have worked with creators for years and built a huge audience for their deep insights and industry connections.
Others, like TikTok and Instagram influencer Vivian Tu, who founded personal finance brand Your Rich BFF to help other creators build wealth, are still building their online communities.
Insider has compiled a list of the top experts in the space that people around the world — including our reporters — rely on to stay abreast of industry changes. The list is based on a combination of conversations with several creators and industry executives and Insider’s own creative economy team, as well as reader nominations we vetted.
Here are 23 creator economy experts who share their insights in podcasts, newsletters and LinkedIn, listed in alphabetical order: