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Datuk Seri Hasnol Zam Zam Ahmad addresses the media during a press conference in Putrajaya, 13 August 2020 – Photo by Shafwan Zaidon
Sun 03 Jul 2022 17:52 MYT
KANGAR, July 3 — Entrepreneurs are being advised to be more creative in marketing their products by leveraging the use of digital platforms that are synonymous with the latest financial technology.
Perlis State Secretary Datuk Seri Hasnol Zam Zam Ahmad said creativity is an important tool to develop and market products domestically as well as internationally.
“Government agencies provide several forms of assistance such as grants, loans, training and technical support, among others, to help entrepreneurs further develop their products.
“Entrepreneurs should therefore diligently explore and find opportunities to get assistance from government agencies, perhaps from the perspective of financial management or inventory management,” he told reporters after the closing ceremony of the “Tahun Himpunan Usahawan Program” and Micro, SME corp. Small and Medium Enterprise Week (MSME Week) for Perlis, here today.
State Executive Councilors Azizan Suleiman, Siti Bereni Yahaya and SME Corp Malaysia CEO Rizal Naini were also present.
Meanwhile, Rizal said SME Corp has created a platform, the MyAssist MSME portal, which is a government initiative to assist entrepreneurs and small and medium enterprises (SMEs).
“Through this portal, entrepreneurs in the state can sell products and disseminate information related to their services and initiatives, as well as seek assistance offered by departments and agencies brought together on one platform.
“To some extent, this will help entrepreneurs to increase sales, revenue and networking with other countries,” he said.
Rizal noted that the portal has provided a channel for entrepreneurs to introduce, showcase and sell products and services from small and medium enterprises (SMEs), especially during the Covid-19 outbreak.
“The portal not only displays goods and services, but entrepreneurs can also use the portal to get the latest business information and assistance from government agencies such as SME Corp and other agencies,” he said. — Bernama
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