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Fashion and celebrity style guru Shubh Malhotra will be Style Director – India for the prestigious London Fashion Week (LFW) from 16 to 20 September 2022, as a digital-physical hybrid styling both womenswear brands , as well as for men’s clothing.
Presented by Clearpay, LFW enables collaboration and unites fashion, culture and technology. “Fashion is constant change, while style is an emotion. The combination creates a unique identity for you,” says Shubh Malhotra.
It is a dream for every designer and stylist to be a part of the big four fashion weeks (the other three are in New York, Milan and Paris) and Shubh is looking forward to London Fashion Week “as part of a modern and meaningful journey of a lifetime. “
For the record, Shubh Malhotra is an award-winning celebrity fashion and lifestyle designer, influencer, image consultant and brand mentor, national and international pageant and fashion show director, personal groomer, motivational speaker, global peace leader, special educator (for a cause for Autism USA) and director in one.
But Shubh’s achievements don’t end there! She is also the founder-CEO of ChaiKoffee Entertainment, director-producer of music videos and screenwriter for Hindi, Punjabi and Telugu films. She is the founder and CEO of Being Handloom Fashion (BHF).
BHF is a global fashion arena that was conceived and created to symbolize the heritage of the Indian textile industry, turning handloom and khadi into a fashion movement and ushering in a new wave in sustainable fashion and social responsibility.
Last but not least, Shubh Malhotra is a philanthropist and founder of Shubh Astha Foundation. The Foundation promotes the empowerment of women with a mission to contribute to transforming lives and communities through uplifting society. It focuses on welfare reforms and projects related to healthcare, autism awareness, education, Go Green campaigns and skills development, in the process supporting reliance to lead better lives.
Shubh has received numerous national and international awards for her progressive work. She was honored with the Rashtriya Ratna Fashion and Style Icon Award 2022 by His Excellency the Governor of Kerala, Hon. Arif Mohd Khan and RSS leader Hon. Indresh Kumar. She has also received the Fashion Icon Award from Ashtalakshmi Awards, Dadasaheb Phalke Icon Award and Women of Substance Award from Star of the Nation Indus International Awards.
She was the president of the Maharashtra women’s cell for the Sanyukt Vyapar Mandal. Shubh was also hailed as India’s Young Women Icon by the Jai Ho Foundation and was the ambassador for the Navi Mumbai Fashion Week as well as the LIFT Academy focused on women empowerment. All this and more makes Shub Malhotra a truly multifaceted personality.
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