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The company offers to meet the requirements of the construction industry with ISO and OHSAS certifications and is used in various government and private projects in India. The same features are highlighted in the latest TVC.
Rungta Mines Ltd., the leading steel producer, offering its product under the brand name ‘Rungta Steel TMT Bar’ has officially launched its new Television Commercial (TVC) featuring Bollywood’s hot Ekdum couple Alia Bhatt and Ranbir Kapoor.
In the TV ad, Alia and Ranbir are seen talking about their new home while spending time together in their living room. Ranbir explains to Alia how Rungta Steel TMT bar is manufactured using cutting-edge technology and engineering to ensure that the structures made from them are built with superior strength and impact resistance, which will add a ‘solid’ foundation to the new their home.
Introducing the new TVC campaign, the spokesperson of Rungta Mines Ltd. said, “We are delighted to be working with Alia and Ranbir as their foundation is in line with our product which is powerful, reliable and long-lasting. Our goal is to increase our steel production capacity and we expect that the new campaign will help us in this. We also need the help of our channel partners to maximize the impact of our expansion plan and increase sales even more. To support our efforts, Rungta Steel has developed 360-degree branding initiatives to expand its horizons into new markets. We want to be present in all markets in India very soon.”
Rungta Steel TMT steel bars have built-in qualities such as constant grades, tolerances and dimensions that ensure consistency in quality and stability. These steel bars undergo a series of rigorous quality checks after production to ensure enhanced stability, durability and flawless machinability. The company offers to meet the requirements of the construction industry with ISO and OHSAS certifications and is used in various government and private projects in India. The same features are highlighted in the latest TVC.
Rungta Steel TMT steel bars are available in grades Fe500, Fe500D, Fe550 & Fe550D as per IS 1786 and sizes from 6 to 40 mm.
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