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Singh will work with the NBA to help grow the league’s profile in India throughout its 75th anniversary season in 2021-22.
Over the course of the season, he will participate in a number of league initiatives that will be featured on NBA India’s and his personal social media accounts.
He will also attend NBA All-Star 2022 in Cleveland, where he will post behind-the-scenes social media content and meet NBA players and legends.
Singh had previously attended NBA All-Star 2016 in Toronto, where he sat courtside at the NBA All-Star Game.
“I have been a basketball fan since I was a child. It is one of the most electrifying sports in the world and NBA stars have been shaping pop culture for decades now,” said Singh. “From Michael Jordan to Allen Iverson to LeBron James, the NBA has developed a unique culture within its players and fans. Watching NBA games has shown to me that there is a flair and sophistication to this game that attracts fans in a way few other sports can. The growth of the game worldwide and in India makes me extremely excited to become NBA Brand Ambassador for India and spread the love for the game in the country.”
As part of the deal, he will also be featured on ‘NBA Style’, a new lifestyle-focused Instagram account for fans in India that showcases the convergence of the NBA and popular culture.
‘NBA Style’ serves as a destination for fans in India to immerse themselves in the many ways that the league and its players influence and are influenced by music, style, art and entertainment. The new account also spotlights a wide range of local personalities and their contributions to both NBA and popular culture.
“We are thrilled to welcome Ranveer Singh as NBA brand ambassador for India ahead of what promises to be a memorable 75th Anniversary Season,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum. “A Bollywood icon and one of the most celebrated actors of his generation, Ranveer is also a dedicated NBA fan who is passionate about the league and its players. We’re excited to work with Ranveer to engage with fans in India and around the world on a variety of platforms.”
“Ranveer is an ideal ambassador to headline the launch of NBA Style, our new Instagram handle that explores the intersection of basketball and culture,” said NBA Asia EVP and MD Scott Levy. “Art, fashion and entertainment are part of the fabric of India, and with Ranveer’s help, NBA Style will contribute to the cultural landscape and showcase how the league and its players have been shaped by and influence culture.”
A native of Mumbai, Singh has appeared in several commercial as well as critically acclaimed movies.
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