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During the press conference at Radisson Hotel Mumbai, producer Manju Bharti joined the stage along with actor Mukesh Bharti and Mehtab Siddiqui, Managing Director of Radisson Hotel, wished them success in the future.
Radisson hotel Barailly, India’s largest hotel chain has roped in leading Bollywood actor Mukesh J. Bharti as the brand ambassador for its first ever 360 degree brand campaign. Targeting its consumers across the country, Radisson will roll out its integrated TV, print, digital and OOH advertising campaign starting today. Mukesh J. Bharti who was last seen in ‘Kaash Tum Hote, Mausam Ikrar ke Do Pal Pyar Ke & Pyar Mein Thoda Twist’ will start shooting for her next action film ‘C60’ ‘BAND BAJA BARELLY MEIN’ and with a dream project, titled “Violence”
Mukesh Jay Bharti said, “It’s great to be a part of the Radisson family. Everyone has experienced the pain of staying in a budget hotel on family vacations and has unpleasant memories of not getting the quality promised. I believe these experiences create suspicion and doubt among consumers, and it’s commendable to see a brand pay attention to this emotion. It’s great to see Mehtab Ji’s commitment to changing the way the hotel industry operates, having already built Radisson as India’s largest hotel chain. I believe in their ambition to bring quality and consistency to the budget hotel segment in India and am happy to be a part of such a venture.”
Quality assurance, which is a serious challenge for budget hotel brands, is the core proposition and founding principle of Radisson. Through this campaign, the hotel brand wants to re-emphasize its focus on revolutionizing the hospitality industry by ensuring a quality experience and offering value for money to guests at its properties.
During the press conference, Mehtab Siddiqui, Managing Director, Radisson Bareilly Hotels said, “We are very excited about the campaign and our association with the great actor Mukesh J. Bharti. Mukesh is a rare combination of talent and versatility and his personality reflects the personality of the Radisson brand. Through our campaign, we want to introduce people to Radisson’s promise to provide a quality stay at our properties.”
During the press conference at Radisson Hotel Mumbai, producer Manju Bharti joined the stage along with actor Mukesh Bharti and Mehtab Siddiqui, Managing Director of Radisson Hotel, wished them success in the future.
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